We are seeking a driven and detail-oriented Sales Development Associate to own our international lead pipeline and sales support function. This role is central to scaling our distributor acquisition across emerging markets (Kenya, Nigeria, UK, India). You will organize and manage our lead database, make direct outbound calls to qualify prospects, understand their pain points and competitive positioning, chase warm leads through persistent email follow-up, and most critically—book face-to-face meetings with the director to close deals.

Your primary responsibility is to identify what's stopping leads from placing orders, research their current tyre suppliers, understand their business needs, and prepare them for the director's in-person closure. Your job is to build relationships with decision-makers, qualify their interest, and hand off warm, well-researched opportunities ready to close.

Key Responsibilities

Sales Qualification

- Qualify leads given by the marketing team and add them into the database with appropriate tags for future identification.
- Qualification includes researching the leads using website, LinkedIn, industry databases etc. to understand their location, the products which they deal, existing brands and identifying the decision maker.

Lead Communication & Outbound Engagement (CRITICAL FOCUS)

- Make direct phone calls to qualified leads—introduce products, answer questions, and qualify interest
- Send WhatsApp messages to leads using WhatsApp Business; maintain professional tone and response logs




- Follow up with prospects across multiple touchpoints (call → WhatsApp → email).
- Build rapport and gather qualification information to hand off warm leads to sales team.
- Track all outreach attempts and outcomes in ClickUp.
- Set up meetings between the decision market and the directors on zoom/ google call.
- Work across timezones to respond to lead’s queries.

Retargeting & Email

- Plan and execute retargeting campaigns for non-converting leads. Emails are to be sent to reinforce phone calls.
- Write personalized, persuasive follow-up emails. Create responses in emails addressing lead’s concerns (eg. Lead time, quality etc.)
- Identify and communicate bottlenecks in the lead funnel to leadership.

Database Management

- Create and maintain clean lead records.
- Track interaction history accurately.
- Segment leads by geography, industry, stage.
- Generate reports on pipeline health.
- Flag aged or stalled opportunities.

Required Skills & Experience

- Excellent communication skills—verbal, written, and interpersonal. Ability to build rapport on phone calls with decision-makers.
- Proficiency with data entry, spreadsheets (Excel/Sheets), and analytics dashboards.
- Comfortable with CRM or task management tools (ClickUp).




- Ability to create basic graphics/ad creatives (Canva proficiency preferred) if required.
- Strong organizational skills and attention to detail.
- Self-motivated; able to work with minimal supervision and manage multiple priorities.
- Comfortable making frequent outbound phone calls and following up persistently.
- Basic understanding of B2B sales funnels and lead qualification.
- Familiarity with WhatsApp Business or similar messaging platforms.

Preferred Qualifications

- Experience in B2B marketing, distributor sales, or industrial/supply chain sectors.
- Exposure to automotive, aftermarket, or tyre industry (helpful but not required).
- Experience working in fast-paced, lean teams or startups.

What We Expect

- Full-time commitment; availability for phone outreach during business hours (9 AM – 6 PM IST).
- Ability to document all lead interactions and maintain accurate records.
- Proactive problem-solving—flag underperforming leads, suggest optimizations, identify alternative methods to overcome international language barriers.
- Willingness to learn and adapt to new tools and processes.
- Honest, direct feedback and openness to performance critiques.

What We Offer

- Direct collaboration with company leadership; your work directly impacts dealer acquisition strategy.
- Market-competitive salary commensurate with experience.
- Flexible work arrangement (office/remote hybrid negotiable).
- Professional development in marketing operations and B2B sales.

📌 International Sales Executive (Chennai)
🏢 Adamas Solid u0026 Resilient Tyres
📍 Chennai