Performance Marketing Intern | Tata CLiQ Luxury Location: Mumbai

Department: Digital Marketing

Role Overview We are looking for a motivated and analytical Performance Marketing Intern to support the Digital Marketing team in managing and optimizing paid marketing campaigns across Google and Meta.

This role will provide hands-on exposure to performance marketing, campaign management, reporting, data analysis, and cross-functional coordination. The ideal candidate should have a strong interest in digital marketing, be comfortable working with data, and be eager to learn in a fast-paced e-commerce setting.

Key Responsibilities Performance Marketing Support

- Support the team in the planning, execution, monitoring, and optimization of paid marketing campaigns across Google and Meta.
- Assist with campaign setup, budget tracking, and day-to-day performance monitoring.
- Track key performance metrics including spends, impressions, clicks, CTR, CPC, conversions, revenue, ROAS, and traffic.
- Help identify performance trends and opportunities for campaign optimization.
- Support in maintaining campaign trackers and ensuring campaigns are executed as per planned timelines.

Reporting & Analysis

- Prepare daily, weekly, and monthly campaign performance reports.
- Assist in analysing campaign performance and highlighting key trends and insights.
- Support the team with ad-hoc data analysis and performance deep dives.
- Maintain reporting trackers and dashboards to ensure accurate and timely reporting.
- Work with Excel/Google Sheets and other reporting tools to organize and analyse marketing data.

Testing & Learning





- Support the execution of creative, audience, and campaign-level tests.
- Assist in documenting test results and key learnings.
- Stay updated on new developments and features across Google and Meta advertising platforms.
- Support research on competitors, industry trends, and emerging digital marketing opportunities.

Key Requirements

- Currently pursuing or recently completed a degree in Marketing, Business, Analytics, Engineering, or a related field.
- Strong interest in digital and performance marketing.
- Basic understanding of digital advertising platforms such as Google Ads and Meta Ads Manager would be an advantage.
- Comfortable working with Excel or Google Sheets and analysing data.
- Basic knowledge of formulas, pivot tables, and reporting would be preferred.
- Strong analytical and problem-solving skills.
- Good attention to detail and ability to manage multiple tasks simultaneously.
- Good communication and coordination skills.
- Proactive, curious, and willing to learn in a fast-paced environment.

Good to Have

- Basic familiarity with Google Ads, Meta Ads Manager, or Google Analytics.
- Previous internship or academic projects related to digital marketing, analytics, or e-commerce.

What You'll Learn As a Performance Marketing Intern at Tata CLiQ Luxury, you will gain hands-on experience in managing and analysing large-scale digital marketing campaigns. You will get exposure to paid media platforms, campaign optimization, reporting, creative testing, marketing analytics, and cross-functional collaboration within a fast-paced e-commerce environment.

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