30 Sep
|
CAREERBLOC ~
|
Mumbai
30 Sep
CAREERBLOC ~
Mumbai
About The Opportunity A agile, fast-growing talent and career enablement platform operating at the intersection of education, employability, and influencer-led engagement. We empower young professionals and students across India through scalable digital campaigns, strategic partnerships, and creator-centric marketing activations that drive awareness, conversions, and community growth.
Role & Responsibilities
- Identify, onboard, and manage micro to macro influencers across Instagram, YouTube, LinkedIn, and emerging platforms aligned with our youth-focused audience.
- Design and execute end-to-end influencer marketing campaigns—from briefing and content co-creation to performance tracking and ROI analysis.
- Negotiate partnerships, contracts, and compensation structures with creators while maintaining brand guidelines and campaign KPIs.
- Track and report on campaign performance using UTM links, promo codes, and platform analytics to optimize ROI and amplify reach.
- Build and maintain a scalable influencer database, mapping creators by niche, engagement rate, audience demographics,
and past campaign performance.
- Collaborate cross-functionally with Content, Growth, and Product teams to align influencer narratives with platform messaging and user journey goals.
Skills & Qualifications
- Must-Have
- Instagram
- YouTube
- LinkedIn Creator Tools
- Influencer Relationship Management
- UTM Tracking
- KPI Dashboards
- Campaign Analytics
- Content Briefing
- Preferred
- TikTok Creator Marketplace
- Creator Contract Templates
- Brand Safety Guidelines
Benefits & Culture Highlights
- Work in a vibrant, youth-driven culture with direct impact on Gen Z career journeys across India.
- Flexible work hours with performance-driven milestones and transparent growth paths.
- Access to influencer industry events, creator workshops, and brand partnership summits.
Skills: instagram,analytics,linkedin,campaigns,influencer,kpi dashboards,influencer marketing,partnerships,briefing,youtube
📌 Influencer Marketing Executive (Mumbai)
🏢 CAREERBLOC ~
📍 Mumbai