Location: Marol Andheri

Report to: Marketing Manager

Working days: 6 days

Timings: 10 am to 7 pm

Role Overview The Influencer Marketing Executive will play a key role in strengthening Soulflower’s online presence, managing influencer collaborations, and driving community engagement. You will be responsible for content creation support, influencer outreach & relationship management, and social media campaign execution.

Key Responsibilities

1. Influencer Marketing

- Identify, research, and connect with relevant influencers (micro, macro, celebrity level) in the beauty, wellness, lifestyle, and skincare space.
- Negotiate collaborations, barter deals, and paid partnerships.
- Coordinate influencer campaigns from planning to execution, ensuring timely content delivery.
- Build and maintain strong, long-term relationships with influencers and talent agencies.
- Track influencer performance metrics and prepare post-campaign reports.

2. Campaign Planning & Execution

- Support seasonal, festive, and product launch campaigns across social channels.

3. Analytics & Reporting

- Prepare monthly reports with key metrics like reach, engagement, follower growth,



and influencer ROI.
- Recommend improvements based on data analysis.

Requirements

- Education: Bachelor’s degree in Marketing, Communications, Media, or related field.
- Experience: 4 years + of experience in influencer marketing (preferably in beauty, wellness, or lifestyle brands).
- Robust understanding of Instagram, YouTube, and influencer marketing trends.
- Excellent communication and negotiation skills.
- Creative mindset with attention to detail.
- Ability to multitask and manage multiple campaigns simultaneously.
- Familiarity with social media analytics tools (Meta Business Suite, Instagram Insights, etc.).

Preferred Skills

- Network of influencers in beauty, lifestyle, and wellness niches.
- Experience working with PR or influencer agencies.

Why Join Soulflower?

- Be part of a purpose-driven brand making a positive impact.
- Creative and collaborative work environment.
- Opportunity to work on exciting influencer campaigns and brand-building activities.
- Exposure to beauty & wellness industry trends.

📌 Influencer MarketingC FMCG Brand – Exp: 04 years + - WIPRO Partnered - Package 06 LPA (Mumbai)
🏢 Soulflower Co
📍 Mumbai