Head of Marketing – Brand, Content & Growth

? Location: Recent Delhi

? Experience: 6–8 Years

? Work Mode: Full-Time, On-site

? Working Days: Tuesday–Sunday

? Function: Marketing / Brand / Content / Growth

? Leadership Experience: 3 Years in Brand & Growth

Salary Range: 18-20 LPA

About the Company

We are hiring for an established career counselling and global university admissions organisation based in New Delhi that has spent more than two decades helping students and families make important education and career decisions.

The organisation has built significant credibility in the education space through large-scale student engagement, school initiatives and a strong founder-led presence across traditional and digital media.

As the company expands further into premium international admissions for highly selective universities across the US and UK, it is looking for a senior marketing leader who can evolve an established reputation into a powerful, modern and scalable brand.

About the Role

We are looking for a Head of Marketing – Brand, Content & Growth to take end-to-end ownership of the organisation's marketing function.

This isn't a role where you'll simply execute an existing marketing calendar. You'll be expected to build the marketing engine — shaping positioning, strengthening the founder and company brands, owning content and creative quality, developing acquisition channels, building measurement systems and eventually growing the team around you.

You'll work closely with the Head of Growth & Strategy and Founder, with significant autonomy over how the brand and marketing function develops.

Job Roles & Responsibilities1. Brand Strategy & Positioning

- Own the organisation's overall brand strategy and positioning.
- Help reposition the brand for the premium international admissions market.
- Define how the founder's personal brand, core organisation and premium offerings work together.
- Lead the rollout of the organisation's new identity and website.
- Build consistent brand guidelines across channels and customer touchpoints.
- Ensure positioning resonates with students, parents and premium audiences.

- 2. Founder Brand, Thought Leadership & PR

- Develop the founder's expertise into a consistent thought-leadership platform.
- Build visibility for mentors and consultants within the organisation.
- Identify stories, insights and perspectives that strengthen brand authority.
- Own PR and reputation-building initiatives.
- Develop relationships with relevant media and external partners.
- Ensure brand communication strengthens credibility and trust.

- Growth & Customer Acquisition

- Own the marketing funnel through to booked consultations in partnership with the Growth team.
- Develop an integrated acquisition strategy across:
- SEO
- Organic social
- YouTube
- Paid marketing
- Referral channels




- Improve the quality and consistency of qualified enquiries.
- Identify opportunities to diversify acquisition and reduce dependence on individual channels.
- Continuously optimise marketing performance based on funnel data.

- Content & Creative Leadership

- Own the overall content strategy and editorial calendar.
- Set the creative standard for the organisation.
- Ensure content is consistent with brand positioning and audience expectations.
- Maintain accuracy across all external communication.
- Build scalable content systems rather than relying on ad-hoc publishing.
- Ensure marketing communication remains credible and avoids unrealistic promises.

- Marketing Analytics & Performance

- Build and own the marketing performance dashboard.
- Track metrics across the complete acquisition funnel.
- Monitor:
- Qualified enquiries
- Consultation bookings
- Conversion rates
- Cost per acquisition/enrolment
- Channel performance
- Enrolment contribution
- Translate data into clear business decisions.
- Balance performance data with strategic judgement when required.

- Team Building & Leadership

- Build and develop the marketing function as the organisation grows.
- Lead a combination of in-house talent, agencies and freelancers.
- Hire and onboard new team members where required.
- Establish clear goals and accountability across the team.
- Conduct regular reviews and 1:1s.
- Build a high-performance culture while maintaining mutual respect and collaboration.

- Cross-Functional Collaboration

- Work closely with the Head of Growth & Strategy on funnel performance.
- Partner directly with the Founder on brand positioning and thought leadership.
- Work with admissions consultants and mentors to identify strong stories and insights.
- Collaborate with Admin & Finance on budgets and operational requirements.
- Bring insights from students and families back into marketing and broader business strategy.

Key KPIsBrand & Positioning

- Successful rollout and adoption of the new brand positioning.
- Consistency of brand identity across channels.
- Growth in brand visibility and authority.
- Development of founder and expert thought leadership.
- Quality and consistency of brand communication.

Growth & Acquisition

- Growth in qualified enquiries.
- Growth in booked consultations.
- Growth in enrolments attributable to marketing.
- Improvement in enquiry-to-enrolment conversion.
- Healthier and more diversified acquisition-channel mix.
- Sustainable cost per enrolment.

Content & Digital Performance





- Consistency and quality of content publishing.
- Organic audience and engagement growth.
- SEO and search visibility.
- YouTube and social performance.
- Performance of paid acquisition campaigns.
- Effectiveness of content in generating qualified demand.

Team & Execution

- Successful hiring and development of the marketing team.
- Quality and performance of agency/freelancer partnerships.
- Timely execution against the marketing calendar.
- Implementation and adoption of brand guidelines.
- Effective management of marketing budgets.

Data & Commercial Performance

- Accuracy and usefulness of marketing dashboards.
- Clear visibility across the acquisition funnel.
- Efficient allocation of marketing spend.
- Improvement in cost per enquiry/enrolment.
- Ability to translate marketing activity into measurable business outcomes.

The original role specifically expects the first month to focus on diagnosing the existing brand, channels, funnel and data; months 2–3 on developing a 12-month marketing plan and budget; and months 4–12 on building the team and marketing system, ultimately producing measurable growth in qualified enquiries and enrolments.

What We're Looking For

- 6–8 years of marketing experience.
- At least 3 years leading brand and growth initiatives.
- Experience in education or another trust-led category.
- Demonstrated experience building or repositioning a brand, ideally toward a premium market.
- Hands-on understanding of SEO, paid marketing, social media, CRM and analytics.
- Strong writing ability and a sharp creative eye.
- Experience hiring and leading internal teams and external agencies.
- Strong commercial and analytical thinking.
- Comfortable operating in a fast-moving, founder-led organisation.
- Ability to move between high-level strategy and hands-on execution.

Bonus If You Have

- Experience in international admissions or with leading universities.
- Experience building a founder's personal brand.
- An established PR/media network in India.
- Experience marketing to parents or affluent families.
- Strong video/content instincts.
- Ability to communicate effectively in both Hindi and English.

Why Join?

This is a chance to inherit something many marketing leaders have to spend years building from scratch: existing trust and brand goodwill — and then decide where it goes next.

You'll get

- Significant ownership over brand and marketing.
- Direct access to the Founder.
- The mandate to build and shape your own marketing team.
- An established brand foundation with 25 years of goodwill.
- Exposure to premium international education and admissions.
- Competitive compensation with performance-linked incentives.
- 31 days of annual leave - 15 earned, 8 sick and 8 casual.
- The opportunity to build a marketing engine rather than simply inherit one.

📌 Head of Marketing - International University Admissions (Brand, Content & Growth) (Mumbai)
🏢 RemDesk
📍 Mumbai