Location: Delhi NCR

Experience: 7–12 years

Employment: Full-time

About Muditam

Muditam is a fast-growing consumer diabetes management brand built at the intersection of Ayurveda, Nutrition and Lifestyle.

We are looking for a Head of D2C to take complete ownership of our D2C business and build it into one of the company’s largest growth engines.

This is a high-ownership role working directly with the founders. You will own the business across growth, P&L;, customer acquisition, conversion, retention and team building.

We are looking for someone who wants to build and scale a business, not just manage a function.

The Role- Own the D2C Business

You will own the D2C P&L; and be responsible for revenue growth, contribution margin and overall business performance. You will set growth targets, identify the biggest opportunities and make the right trade-offs across marketing, pricing, products, technology and people.

The Mindset Required for This Role

- Founder’s Mentality: Think like an owner and take complete accountability for outcomes.
- Growth Mindset: Always look for the next lever to improve revenue, acquisition, conversion and retention.
- Commercially Sharp: Balance growth with CAC, contribution margin and LTV.
- Customer Obsessed: Understand what drives purchase, repeat and churn.
- Data-Driven: Use data to identify problems and make decisions.
- Hands-on: Comfortable moving between strategy and execution.
- Builder: Build teams, systems and processes as the business scales.
- Bias for Action: Move fast, test, learn and iterate.

Drive Growth & Acquisition

Own the overall customer acquisition strategy across Meta, Google and emerging channels. Work closely with the performance marketing team to scale efficiently, improve creative and audience performance, and continuously identify new growth opportunities.

You should understand performance marketing deeply enough to challenge strategy, make decisions and improve outcomes - even when you are not personally operating every campaign.

Own the Customer Funnel





Take ownership of the journey from ad → landing page → product page → ATC → checkout → purchase.

Your focus will be improving conversion, AOV and revenue per visitor through better messaging, landing pages, offers, bundles, upsell, cross-sell and continuous experimentation.

Build Retention & LTV A major part of the role will be turning first-time buyers into long-term customers.

Own the strategy across CRM, WhatsApp, Email, SMS and other retention channels to improve repeat purchase, replenishment, reactivation and customer LTV.

Use cohort and customer data to understand why customers stay, why they churn and what can be done differently.

Understand the Consumer

Muditam operates in a category where trust, education and customer experience matter.

You will be expected to develop a deep understanding of our consumer and translate those insights into better products, communication, offers and customer journeys.

Work closely with Product, Marketing and Customer Experience teams to identify opportunities for growth.

Build the D2C Team

Build and lead a high-performing team across Performance Marketing, CRM, E-commerce, Content, CRO and Analytics.

Set clear ownership and KPIs, hire strong people and create systems that allow the D2C business to scale.

Work Directly With the Founders

You will be closely involved in major decisions around growth, marketing investment, pricing, offers, products, technology and team structure.

We expect you to bring strong opinions, commercial thinking and ownership - not just reports.

What We’re Looking For:

We are looking for someone with 7–12 years of experience in D2C, e-commerce, FMCG, consumer internet or a similar consumer business,



with a proven track record of building or scaling a D2C business.

You should have solid understanding of P&L;, D2C unit economics, customer acquisition, CRO and retention, along with experience building and managing teams.

Experience in health & wellness, FMCG, nutraceuticals or consumer brands is a strong plus.

Strong preference for candidates who have personally scaled a D2C business, owned meaningful revenue or P&L;, and operated in a high-growth environment.

How We’ll Measure Success

Your success will ultimately be reflected in the business:

Higher Revenue + Better Contribution Margins + Lower CAC + Higher Conversion + Higher AOV + Stronger Retention + Higher LTV The goal is to build a D2C engine that gets stronger and more efficient as it scales.

Why Join Muditam?

You’re not joining a business looking for product-market fit. You’re joining a business that has already found it - and is now ready to scale.

- Built profitably from Day 1: We have built the business with a strong focus on healthy unit economics and profitability, unlike the typical high-burn D2C playbook.
- Proven traction, built bootstrapped: We have achieved significant scale while staying largely bootstrapped. The fundamentals are already working - now we have the capital to accelerate them.
- A category built for repeat: Consumer health is a high-frequency, repeat-driven category, creating significant potential to build long-term customer value and strong LTV.
- Products that customers believe in: Our products have strong customer acceptance and repeat purchase, giving us a solid foundation to build a much larger brand.
- The next phase is the exciting part: We have recently raised capital and are moving from proving the model to scaling the model - building the team, increasing distribution, investing in marketing and expanding the brand.

This is an opportunity to join at the stage where the foundation is built, the economics work, the customers are coming back - and the biggest growth chapter is still ahead.

📌 Head ofC (Delhi)
🏢 Muditam Ayurveda
📍 Delhi