Location: Gurugram

Experience: 10+ Years | Travel: Global

About TETR

TETR College of Business is redefining business education through a global, learning-by-doing model. Our undergraduate programmes take students across leading business hubs, combining academic rigour with real-world immersion.

About the Role

We’re looking for a Head of Content who lives on the internet, thinks like a brand builder, and leads like a people-first operator.

You’ll own TETR’s entire content and social engine across channels, countries, programmes, and audiences. You’ll lead teams across Creative, YouTube, Production and Video, working closely with Marketing and Category teams to turn business priorities into content that builds brand, community, cultural relevance, and demand.

What You’ll Own:

- Own TETR’s content strategy across platforms, markets, programmes, and audiences.
- Build and scale the social ecosystem across Instagram, YouTube, TikTok, LinkedIn, and emerging platforms.
- Build content formats, IPs, and franchises that audiences recognise and engage with.
- Drive organic growth through strong hooks, storytelling, retention, shares, and community.
- Build YouTube into a serious long-form storytelling and audience-growth engine.
- Turn student experiences, entrepreneurship, global travel, and business-building into compelling stories.
- Build systems that enable students to participate in and create authentic content.
- Balance global storytelling with locally relevant content across markets.




- Use content performance and audience insights to continuously improve creative output.
- Lead and develop the Creative Director, YouTube Manager, Producers, and Video Editors.
- Build efficient workflows across ideation, production, publishing, distribution, analytics, and iteration.

What We’re Looking For:

- 10+ years of experience across content, creative, social, digital media, entertainment, creator businesses, publishing, or brand storytelling.
- Experience working across both agency and brand environments.
- Proven experience building or scaling social channels from the ground up.
- Deep understanding of organic content, storytelling, audience psychology, trends, and algorithms.
- Strong understanding of YouTube, Instagram, TikTok, and LinkedIn.
- Experience building content IPs, franchises, or repeatable formats.
- Strong creative judgement combined with a data-driven approach.
- Experience working with global markets and multicultural audiences is a plus.
- Proven people leadership and team-building experience.
- Comfortable working with ambiguity, speed, and high ownership.
- Genuine interest in working with young people and students.

Why TETR?

This is an chance to build the content engine of a global education company from the ground up - building channels, formats, IPs, teams, and systems that shape how the world experiences TETR.

You’ll work closely with students across the world, travel globally, discover stories, and create content that makes people want to be part of the TETR experience.

📌 Head of Content (Gurugram)
🏢 Tetr College of Business
📍 Gurugram