Location: Chennai, Tamil Nadu

Function: LEADER - Demand Generation / Inside Sales Operations

Team Size: 50–100 ISRs

Reporting To: Head of Demand Generation / Marketing Leadership

Who We're Looking For

Redington is looking for an experienced Demand Generation Team Leader to lead and scale a high-performance demand generation and inside-sales operation comprising 50–100 ISRs, supporting leading technology OEMs and differentiated IT practices.

This is a people, process and business operations leadership role responsible for building a disciplined, metrics-driven demand generation engine that consistently delivers high-quality MQLs and SQLs, improves conversion across the funnel, and generates measurable ROI for Redington and its technology partners.

The ideal candidate will bring strong experience in IT/ITES, SaaS, Cloud, Hardware and technology-led demand generation, combined with proven expertise in large-team management, process excellence, forecasting, performance management and stakeholder engagement.

Your Role

- Demand Generation Operations Leadership

- Lead and manage a 50–100 member demand generation / ISR organization working across multiple technology OEMs, products and IT practices.

- Own the overall day-to-day operations, productivity, performance and delivery of the demand generation function.

- Establish a high-performance operating rhythm across daily, weekly, monthly and quarterly activities.

- Ensure disciplined execution of calling, lead follow-up, qualification, nurturing and lead handover processes.

- Drive consistent achievement of MQL, SQL and other agreed demand-generation KPIs.

- People &
- Performance Management

- Build, coach, develop and motivate a large inside-sales/demand-generation team.

- Establish clear performance standards, productivity benchmarks, SLAs and operating norms.

- Ensure effective manpower planning, allocation of resources and achievement of individual and team targets.

- Conduct regular performance reviews and implement corrective actions wherever required.

- Identify capability gaps and drive structured training, coaching and knowledge-building programs.

- Create a culture of accountability, ownership, process discipline and continuous improvement.

- Process Excellence &

- Governance

- Design, document and implement robust demand generation processes, SOPs, governance frameworks and operating models.

- Bring a Six Sigma / process excellence mindset to demand generation operations.

- Establish standardized processes for lead management, qualification, routing, follow-up, reporting and closure tracking.

- Continuously identify process gaps, eliminate inefficiencies and improve productivity and conversion.

- Ensure adherence to defined operating norms, quality standards and customer/OEM requirements.

- Funnel &

- Business Outcomes





- Take ownership of the complete demand generation funnel — from lead creation and MQL qualification through SQL creation, sales acceptance and closure tracking.

- Monitor top, middle and bottom funnel performance and identify opportunities for improvement.

- Work closely with sales leadership to improve lead acceptance, conversion and revenue contribution.

- Build mechanisms to track and demonstrate ROI from demand generation investments and campaigns.

- Ensure that lead quality, velocity and conversion remain aligned with business expectations.

- OEM, Partner &

- Stakeholder Management

- Act as a key interface between Redington leadership, marketing, sales teams, technology OEMs and channel partners.

- Work with OEMs and technology partners to understand campaign objectives, target segments, propositions and lead-generation requirements.

- Collaborate with channel partners and sales teams to create effective lead-to-opportunity and opportunity-to-closure journeys.

- Drive regular business reviews with internal and external stakeholders.

- Ensure transparency on campaign performance, funnel movement, challenges and outcomes.

- Planning, Forecasting &

- Target Management

- Partner with the Head of Marketing / Head of Demand Generation to develop business plans, targets, capacity plans and forecasts.

- Translate business objectives into actionable team-level targets and operating plans.

- Develop daily, monthly and quarterly plans covering volumes, productivity, staffing and expected outcomes.

- Track performance against plan and proactively manage deviations.

- Provide accurate forecasts and early visibility of risks and opportunities.

- Technology, Analytics &

- Best Practices

- Drive adoption of best-in-class CRM, dialer, analytics, workflow and demand-generation technologies.

- Leverage data and analytics to improve productivity, lead quality, conversion and team performance.

- Establish dashboards and MIS covering key operational and business metrics.

- Benchmark processes against industry best practices and continuously introduce improvements.

- Build a data-driven operating culture where decisions are based on measurable performance.

- Business Expansion

- Take responsibility not only for delivering existing demand-generation programs but also for expanding Redington's demand generation footprint.

- Identify opportunities to onboard additional technology companies, OEMs,



products and IT practices.

- Develop scalable operating models that can support growth in volumes, customers and technology portfolios.

- Partner with business and marketing leadership to demonstrate the capability and commercial value of Redington's demand generation engine.

Key Success Measures The Success Of This Role Will Be Measured Through

- MQL and SQL delivery against agreed targets

- Lead quality and sales acceptance rates

- MQL-to-SQL and SQL-to-opportunity conversion

- Pipeline and revenue contribution from demand generation

- Team productivity and utilization

- Calling/contact/connectivity and follow-up efficiency

- SLA adherence and lead turnaround time

- Campaign and OEM performance

- Team attrition, capability development and performance

- Process compliance and operational efficiency

- Demand generation ROI

- Successful onboarding and expansion of new OEMs / technology practices

You're The Right Fit If

- 10 years of experience in inside sales, demand generation, tele-sales, lead generation or IT/ITES operations, with significant experience managing large teams.

- Proven experience managing 50–100 member teams, preferably in a B2B technology environment.

- Strong understanding of SaaS, Cloud, Hardware, Cybersecurity, Enterprise IT, Networking or other technology products/services.

- Demonstrated experience managing high-volume lead-generation and qualification operations.

- Strong understanding of MQL, SQL, pipeline generation, lead qualification and sales conversion processes.

- Experience creating RFQs, proposals, SOPs, process documents and operating frameworks.

- Six Sigma certification or demonstrated experience applying process excellence / continuous improvement methodologies is preferred.

- Strong analytical and MIS/reporting capabilities.

- Experience working with senior leadership, sales, marketing, OEMs and channel partners.

- Strong communication, stakeholder-management and presentation skills.

- Highly organized, process-oriented and comfortable operating in a target-driven environment.

- Strong commercial orientation with the ability to connect operational metrics to business outcomes and ROI.

Leadership Attributes The Ideal Leader Will Be

- Highly process-driven without becoming bureaucratic

- Data-led and outcome-oriented

- Strong at managing and developing large teams

- Comfortable operating in a high-pressure, high-accountability workplace

- Strong in stakeholder and senior-management communication

- Passionate about productivity, process improvement and technology

- Commercially minded, with a clear focus on pipeline, conversion and ROI

- Capable of building a scalable demand-generation organization rather than simply managing an existing team

📌 Head - Contact Centre (Chennai)
🏢 Redington
📍 Chennai