Role Purpose The Head – Digital Media & Content will be responsible for leading Marble Gallery's overall digital content function, from content ideation and strategy to production, publishing, campaign execution and performance analysis.

The role involves managing the in-house creative team, developing monthly content plans, creating engaging product and brand stories, coordinating photoshoots and video production, developing campaigns, and ensuring consistent, high-quality digital communication across platforms.

The ideal candidate should combine creative thinking, content strategy, production management, team leadership and digital marketing understanding.

KEY RESPONSIBILITIES

1. Digital Content Strategy

- Develop and execute the overall digital content strategy aligned with business and brand objectives.
- Plan and maintain a structured monthly content calendar.
- Generate 30+ relevant video content ideas per month.
- Develop content across products, brands, showrooms, projects, customer experiences and industry trends.
- Identify relevant social media trends and adapt them to the Marble Gallery brand.
- Maintain a consistent brand tone, visual identity and content quality across platforms.

2. Content Planning & Production

- Plan and coordinate monthly photography and videography requirements.
- Prepare content briefs, concepts, scripts, shot lists and creative references.
- Coordinate with photographers and video editors for timely production.
- Review and approve content before publishing.
- Ensure content is delivered according to the approved calendar and timelines.
- Maintain an adequate pipeline of ready-to-publish content.

3. Scripting & Creative Development

- Develop scripts and concepts for Reels, product videos, brand films, interviews and campaigns.
- Create strong hooks, storytelling structures and CTAs.
- Convert product features and technical information into simple, engaging customer-focused content.
- Develop creative concepts for product launches,



seasonal campaigns and brand initiatives.

4. Campaign Management

- Plan and execute digital campaigns from concept to completion.
- Develop campaign objectives, content themes, creative requirements and execution plans.
- Coordinate with internal teams, agencies, influencers and external vendors where required.
- Support campaigns for product launches, showroom promotions, festivals, events and brand initiatives.
- Monitor campaign performance and recommend improvements.

5. Team Management

- Lead and manage the in-house photographers and video editors.
- Allocate daily and weekly assignments based on the content calendar.
- Monitor productivity, deadlines and quality of output.
- Conduct regular content review meetings.
- Provide explicit creative direction and feedback.
- Ensure effective utilization of available manpower and production resources.

6. Product & Brand Storytelling

- Develop content strategies for key product categories including marble, tiles, natural stone, roofing, sanitaryware, wellness products and other building/interior solutions.
- Understand product USPs and convert them into relevant content opportunities.
- Work closely with Sales, Product, Showroom and Management teams to identify content requirements.
- Develop customer-focused educational and product storytelling content.

7. Social Media Management

- Oversee content publishing across Instagram, Facebook, YouTube, LinkedIn and other relevant platforms.
- Ensure accuracy and consistency of captions, creatives, hashtags, keywords and CTAs.
- Monitor audience engagement, comments and enquiries.




- Coordinate with relevant teams for timely response and escalation of customer enquiries.

8. PR, Influencer & External Coordination

- Coordinate with PR agencies, influencers, content creators, media houses and external production partners.
- Support press releases, product stories, brand features, events and media opportunities.
- Identify suitable collaboration opportunities that support brand visibility.

9. Cross-Functional Coordination

- Coordinate with Sales, Marketing, Product, Showroom, Projects and Management teams for content requirements.
- Plan shoots at showrooms, project sites and other relevant locations.
- Coordinate product availability, staff participation, locations and other production requirements.

10. Analytics & Performance

- Monitor and analyse digital content performance.
- Track reach, views, engagement, watch time, shares, saves, profile visits, leads and other relevant metrics.
- Identify high-performing and low-performing content.
- Prepare monthly performance reports.
- Use performance insights to improve future content strategy.

QUALIFICATION & EXPERIENCE

- Bachelor's degree in Marketing, Digital Marketing, Mass Communication, Journalism, Media, Advertising, Communications or a related field.
- Relevant professional certifications in Digital Marketing, Content Marketing or Social Media will be an advantage.

Experience

- 5–8 years of relevant experience in Digital Marketing, Content Marketing, Social Media, Advertising, Media, Production or Brand Marketing.
- Experience in managing creative/content teams is preferred.
- Experience in a digital marketing agency, advertising agency, media/production house or established brand will be an advantage.
- Relevant professional certifications in Digital Marketing, Content Marketing or Social Media will be an advantage.

Pay: ₹30,000.00 - ₹1,798,334.83 per month

Benefits

- Cell phone reimbursement
- Food provided
- Leave encashment

Work Location: In person

📌 Head – Digital Media & Content (Kozhikode)
🏢 Le Marble Gallery (MG Group
📍 Kozhikode