1. Candidate ExpectationsCandidate should have 10+ Yrs of experience in. Candidate Location: Anywhere in Mumbai

Skills - BTL Marketing, Outdoor Marketing, Branding, Promotions

2. Education and CertificationQualification: Any Graduate

3. Detailed We are looking for a seasoned Head of BTL Marketing to spearhead our offline brand initiatives in Navi Mumbai. The successful candidate will bring 10-18 years of experience in outdoor marketing, BTL campaigns, project launches, promotions, brand positioning, and event marketing. This role demands strategic vision, robust leadership, and a proven ability to drive brand visibility and engagement across diverse offline channels.

Responsibilities

- Develop and execute a comprehensive BTL marketing strategy aligned with overallbrand objectives.
- Lead the planning, execution, and optimization of outdoor marketing campaignsacross multiple media formats.
- Oversee project launches and promotional activities, ensuring timely delivery andmeasurable impact.
- Coordinate event marketing initiatives, from concept to execution, to enhance brandpresence and customer engagement.
- Drive brand positioning efforts, collaborating with creative, media,



and productteams to maintain a consistent brand narrative.
- Manage the BTL marketing budget, ensuring cost-effective allocation and ROImaximization.
- Build and mentor a high-performing BTL marketing team, fostering a culture ofinnovation and accountability.
- Analyze campaign performance data, generate insights, and recommend actionableimprovements.
- Collaborate with cross-functional stakeholders, including sales, product, and digitalteams, to integrate BTL efforts with broader marketing strategies.

Requirements

- 10 to 18 years of progressive experience in BTL marketing, outdoor marketing,and event marketing.
- Proven track record of managing large-scale project launches and promotionalcampaigns.
- Expertise in brand positioning and building brand equity through offline channels.
- Strong leadership and team management skills, with the ability to inspire anddevelop talent.
- Excellent strategic thinking, analytical, and problem-solving abilities.
- Effective communication and stakeholder management skills.
- Proficiency in budgeting, financial analysis, and performance measurement.

📌 Head - BTL Marketing (Navi Mumbai)
🏢 Golden Opportunities
📍 Navi Mumbai