About eStrip eStrip is a rapidly growing eco friendly home care brand focused on innovative and sustainable cleaning solutions. We sell through Shopify, Amazon, Flipkart, Quick Commerce platforms and B2B channels including General Trade, Private Label, Hotels, Hospitals and Institutional clients. As a fast growing startup, we value ownership, experimentation and continuous learning.

Role Overview

We are looking for a Growth Marketing Executive who can drive customer acquisition, lead generation and revenue growth across paid and organic channels. This role goes beyond campaign execution and requires ownership of lead generation, performance marketing, SEO, analytics and growth initiatives.

Key Responsibilities

Paid Media Management

- Plan, execute and optimize campaigns across Meta Ads, Google Ads and LinkedIn Ads
- Manage budgets, bidding strategies and audience targeting
- Build retargeting and remarketing campaigns
- Monitor CPL, CPA, CAC, ROAS and ROI
- Conduct A/B testing on creatives, audiences and landing pages

B2B Lead Generation

- Generate qualified leads for General Trade, Private Label, Hotels, Hospitals and Institutional Sales
- Manage LinkedIn lead generation campaigns
- Support lead nurturing and funnel optimization
- Coordinate with sales teams for lead quality improvement

Ecommerce Growth

- Drive traffic and sales for Shopify website
- Support product launches and promotional campaigns
- Analyze customer journeys and conversion funnels
- Improve website conversion rates and user experience

SEO and Organic Marketing

- Conduct keyword research and competitor analysis
- Optimize website content and landing pages
- Monitor Google Search Console performance
- Support technical SEO implementation
- Improve organic traffic and rankings

Analytics and Reporting

- Track performance across all marketing channels
- Create dashboards and monthly performance reports
- Analyze campaign performance and customer behavior
- Present actionable insights and recommendations

Collaboration





- Work closely with content, design, sales and operations teams
- Coordinate campaign execution across channels
- Support marketplace and ecommerce growth initiatives

Required Skills

Performance Marketing

Meta Ads, Facebook Ads, Instagram Ads, Google Ads, LinkedIn Ads, Audience Segmentation, Remarketing

SEO and Organic Marketing

Keyword Research, On Page SEO, Content Optimization, Technical SEO Coordination, Google Search Console

Analytics

Google Analytics 4, Google Tag Manager, Looker Studio, UTM Tracking, Funnel Analysis, Attribution Analysis

Ecommerce

Shopify, Conversion Rate Optimization, Customer Journey Analysis, Ecommerce Funnels

AI Tools

Experience with tools such as:

ChatGPT

Gemini

Claude

Perplexity

Canva AI

AdCreative AI

Meta AI Tools

Education

Bachelor's degree in Marketing, Business, Commerce, Digital Marketing or related field. Google Ads, Meta Ads, Analytics and SEO certifications are preferred.

Preferred Industry Experience

Ecommerce, D2C Brands, FMCG, Consumer Products, B2B Lead Generation, Quick Commerce.

Language Skills

Strong written and verbal English, Professional communication skills, Hindi preferred.

Success Metrics

- Qualified leads generated
- Cost per lead
- Customer acquisition cost
- Return on ad spend
- Organic traffic growth
- Conversion rate improvement
- Revenue contribution
- Lead to customer conversion rate

Why Join Us

- High ownership role
- Exposure across D2C, Ecommerce and B2B
- Opportunity to build growth systems from scratch
- Direct impact on revenue and business growth
- Rapid paced startup environment

Important Note This is a startup role. You will not be limited to campaign execution. You will be expected to think strategically, experiment with new channels and contribute to overall business growth.

Pay: From ₹50,000.00 per month

Application Question(s)

- Current Package?
- Expected Package?
- Notice Period?
- Are you comfortable working 6 days a week?

Experience:
- Growth Marketing Executive : 3 years (Required)

Work Location: In person

📌 Growth Marketing Executive (Dadar)
🏢 Five Fivers Technologies
📍 Dadar