Growth Marketing associate

Location: Turbhe,Navi Mumbai ( in office)

Type: Full time

Experience: 0–1 years (Final-year students and recent graduates welcome)

Reports to: Business Head

About NapChief

NapChief is a fast-growing D2C kidswear brand. We sell through our own website (napchief.com) and all major marketplaces including Myntra, FirstCry, and Amazon. At Nap Chief, we're redefining kids' wear for a new generation of parents. We craft premium, super-soft clothing that kids love to wear and parents trust.Our mission is to empower the young generation and we are looking for you to join forces with us to conquer this mission.

About the role

This is a seat in the founder's office, working directly with the Business Head on whatever is currently the most important unsolved problem in the business.

You will not have a specialism. Over six months you might be asked to work out why our repeat purchase rate is lower than it should be, design and launch a loyalty program from scratch, audit why one Meta campaign is outperforming another, find out what happens to a customer between their first order and their second, or build the report that tells us daily whether we are on track.

What you will work on The exact projects change with the quarter. These are real examples of the kind of work that sits in this seat.

Customer understanding

Spend time in the customer's actual voice: listen to support and sales calls, read tickets, reviews and returns reasons, and sit with the customer service team.

Turn that into something the business can act on — themes, frequencies, and a clear statement of which problem is worth fixing first — rather than a summary nobody reads.

Be the person in the room who can say what a parent will actually do, and back it with evidence rather than opinion.

Pressure-test our own assumptions about customers. Some of what we believe about why people buy, return or leave is inherited rather than verified, and part of this seat is finding out which parts.





Growth and paid media

Pull performance data across Meta and Google, and answer specific questions with it: which creatives are actually working, where spend is being wasted, whether a campaign structure change did what it was supposed to.

Connect creative performance back to customers — what a winning ad is actually saying, and to whom.

Maintain the trackers the marketing team runs on, and make sure the numbers in them are true.

Retention and loyalty

Work on why customers do or do not come back — building the cohort views, finding where people drop off, and identifying what would move the number.

Help design and launch initiatives on that: a loyalty program, a win-back campaign, a lifecycle email and WhatsApp flow. Scoping, building, measuring, and then honestly reporting whether it worked.

Design these from the customer inward. A loyalty program built from a spreadsheet and not from what customers actually value is a discount with extra steps.

Analysis and reporting

Build and own recurring reports: daily sales, weekly performance, monthly reviews. Own them properly — they go out on time, the numbers reconcile, and you flag the anomaly before anyone asks about it.

Investigate one-off questions from the Business Head or Founder. These typically arrive as a single sentence and need a structured answer within days.

Operations and marketplaces

Dig into operational problems that cost money: returns, order cancellations, inventory sitting in the wrong place, listings that are wrong or missing.

Coordinate across ops, marketplace,



creative and customer service to make something happen that needs three teams to move together.

Founder's office

Prepare material for reviews and meetings: the numbers, the deck, the decision to be made.

Track what was committed across the leadership team and follow up until it is closed.

Whatever else the quarter demands. This is a real part of the role and we say so upfront.

Requirements

Genuinely strong with spreadsheets.

Real curiosity about people and why they buy. You should be able to talk about a brand you love or a purchase you regretted and explain the decision underneath it, not just the outcome.

Willingness to do the unglamorous part of customer work: sitting on calls, reading hundreds of tickets, tagging reasons. The insight lives there and nowhere else.

Evidence you have taught yourself something hard without a course or a teacher, and can talk through how you went about it.

The ability to take direct feedback and use it the same day. You will get a lot of it.

Clear written English. You will write short analytical notes constantly, and they need to be understood on first read.

Comfort with ambiguity. Many of these problems have no right answer available anywhere, including from us.

The confidence to say "I don't know, here's how I'd find out" and the honesty to say "this number isn't reliable, here's why."

Any exposure to SQL, Python, Looker Studio, or Shopify, Meta Ads Manager and similar platforms is a bonus and will be taught if absent. None of it is a filter.

What you get out of it:

You will see the entire business rather than one function: paid media, retention, operations, marketplaces, and finance from the seat where the decisions are made, and you will see the customer at the same time rather than through someone else's summary. You will work directly with the Business Head and have exposure to the Founder. Within six months you will have run projects end to end that people three years into their careers have not.

📌 Growth marketing associate (Navi Mumbai)
🏢 Nap Chief
📍 Navi Mumbai