About the Role

As a

Group Head - Programmatic , you will be a strategic partner to our clients, driving campaign performance and identifying growth opportunities. You will lead a team of specialists, ensuring the delivery of exceptional programmatic solutions

Group Head – Programmatic

Location: Mumbai

Experience: 5 to 8 years

Responsibilities

Lead a team of programmatic specialists, providing guidance and mentorship

Develop and execute client-centric programmatic strategies, focusing on achieving KPIs and driving business growth

Own client communication and relationship management, ensuring clear and consistent updates

Proactively identify and pursue account growth opportunities in partnership with Account Directors

Leverage expertise in DV360 and other DSPs to optimize campaigns and deliver exceptional results

Utilize MMPs and analytics platforms to provide data-driven insights and recommendations

Collaborate with Client Services and other channel teams to ensure seamless campaign executions

Analyse campaign performance data to identify trends and optimize strategies

Ensure adherence to best practices and maintain high standards of quality

Experience on Media Planning and Programmatic deals is must

Qualifications

9 to 12 years of experience in programmatic campaign management

Proven experience managing and leading a team

Expert-level knowledge of DV360 and experience with other DSPs

Strong experience with MMPs and analytics tools





Excellent client management and communication skills

Proven ability to develop and execute strategic programmatic plans

Strong analytical and problem-solving skills

Strong Excel and PPT skills

Innovation & Best Practic es: Stay ahead of industry trends, implement cutting-edge technologies, and ensure adherence to best practices to maintain high standards of quality and innovation

Budget Manageme nt: Responsible for large scale budget management, and forecasting

A/B Testing and Experimentati on: Design and implement rigorous A/B testing and experimentation frameworks to optimize campaign performance and identify winning strategies

Attribution Modelli ng: Expert knowledge of attribution modelling and it's effect on performance

Skills Required

Demonstrated experience in leading and developing high-performing teams

Advanced proficiency in DV360 and extensive experience with other leading DSPs

Expertise in developing and implementing custom bidding scripts

Strong experience with MMPs and advanced analytics platforms

Exceptional client management and communication skills, with a proven ability to build and maintain robust client relationships

Strategic thinker with a proven ability to develop and execute innovative programmatic strategies

Strong analytical and problem-solving skills, with a data-driven approach

Strong Budgeting and forecasting skills

Strong Excel and PowerPoint skills

📌 Group Head Programmatic (Mumbai)
🏢 dentsu India
📍 Mumbai