Position: General Manager – Footwear / Business Head – Footwear

Department

Business / Operations

Industry

Footwear / Fashion / Retail

Location

Bahadurgarh

Reports To

Director / Managing Director

Experience

15+ Years

Education

Graduate / MBA Preferred

- POSITION OVERVIEW

We are seeking an experienced and commercially driven

General Manager – Footwear / Business Head – Footwear to take overall responsibility for the company’s footwear business.

The role will be responsible for business strategy, P&L;, sales, retail operations, merchandising, inventory, distribution, manufacturing coordination, team leadership, and business growth .

The ideal candidate should have strong experience in the footwear, fashion, lifestyle, or retail industry , with the ability to manage multiple functions and drive business performance from strategy through execution.

- KEY RESPONSIBILITIES

A.

Overall Business

Management

Take overall responsibility for the company’s footwear business and day-to-day operations.

Develop and execute business strategies to achieve revenue growth and profitability.

Work closely with the Directors / Management on business planning and strategic decisions.

Monitor overall business performance and ensure achievement of business objectives.

Identify new business opportunities, markets, channels, and expansion opportunities.

Establish clear business priorities, targets, and performance measures.

B. P&L; and Financial Management

Take complete ownership of the business P&L.;

Monitor revenue, gross margins, operating costs, EBITDA, and profitability.

Develop strategies to improve margins and overall business efficiency.

Review MIS, sales reports, inventory performance, and financial KPIs.

Control operating expenses and identify opportunities for cost optimization.

Ensure business decisions are aligned with financial objectives.

C. Sales & Retail Operations

Lead sales across

Exclusive Brand Outlets (EBOs), Multi-Brand Outlets (MBOs), distributors, wholesale, e-commerce, and other relevant channels .

Drive sales growth, store productivity, conversion, and customer experience.

Monitor store-wise, region-wise, and channel-wise performance.

Develop strategies for new store openings and retail expansion.

Ensure implementation of company SOPs, operating standards, and service standards.

Drive achievement of sales targets and improve sales team productivity.

D.

Footwear

Merchandising & Product Management

Oversee footwear merchandising, product planning, assortment, pricing, and product lifecycle.

Analyze market trends, customer preferences, competition, pricing, and product positioning.

Coordinate with merchandising, design, sourcing, production, and sales teams.

Ensure the right product mix and assortment across different sales channels.

Review product performance and recommend additions, modifications, or discontinuation based on market and sales data.

Ensure timely product launches and seasonal range planning.

E.



Inventory & Supply Chain Management

Oversee inventory planning, stock replenishment, ageing, and product availability.

Monitor stock movement and minimize slow-moving, excess, and obsolete inventory.

Coordinate with procurement, production, warehouse, and distribution teams.

Ensure timely availability and movement of products across stores and sales channels.

Improve inventory turnover and optimize working capital.

Establish effective stock allocation and replenishment systems.

F. Manufacturing & Quality Coordination

Coordinate with manufacturing and production teams to ensure quality, cost efficiency, and timely delivery.

Monitor production planning and operational requirements.

Ensure implementation of quality systems, SOPs, and process standards.

Coordinate with QA/QC teams to maintain product quality.

Review and resolve customer/product quality issues.

Work with production and sourcing teams to improve product quality, cost, and delivery timelines.

G. Distribution & Business Development

Develop and strengthen

MBO, wholesale, distributor, export, e-commerce, and other business channels .

Identify new markets, territories, customers, and business opportunities.

Build and maintain strong relationships with key customers, channel partners, distributors, and vendors.

Develop go-to-market strategies for new products, markets, and channels.

Drive business expansion and improve channel productivity.

Evaluate potential partnerships and new routes to market.

H. Team Leadership & People Management

Lead cross-functional teams across sales, retail, merchandising, operations, supply chain, and support functions.

Define departmental KPIs, targets, and performance standards.

Monitor individual and team performance.

Coach, mentor, and develop managers and team members.

Ensure effective manpower planning and deployment.

Build a performance-oriented and accountable organizational culture.

I. Operations & Process Improvement

Improve business processes, operational efficiency, and productivity.

Develop, implement, and monitor SOPs across business functions.

Use MIS, analytics, and performance data for informed decision-making.

Identify operational gaps and implement corrective actions.

Improve coordination between business functions.

Drive continuous improvement in cost, productivity, service levels, and operational efficiency.

J. Brand & Customer Experience

Maintain brand standards across stores and all customer touchpoints.

Work closely with marketing, visual merchandising, e-commerce, and PR teams.





Improve customer experience and brand presentation.

Ensure consistent brand positioning across offline and online channels.

Support brand-building and expansion initiatives.

Monitor customer feedback and implement improvements where required.

- CANDIDATE PROFILE

Educational Qualification

Graduate in any discipline.

MBA / PGDM in Business Management, Marketing, Retail, Operations, or a related field will be preferred.

Experience

Minimum

15+ years of relevant experience in footwear, fashion, retail, manufacturing, lifestyle, consumer products, or related industries.

Strong experience in business leadership, retail operations, sales, and P&L; management.

Experience managing multiple retail formats and sales channels.

Robust understanding of footwear merchandising, inventory, distribution, and customer experience.

Experience in manufacturing, sourcing, quality, supply chain, or production coordination will be an advantage.

Key Competencies

Business Leadership & Strategic Thinking

P&L; and Commercial Management

Sales & Retail Management

Footwear Merchandising

Inventory & Supply Chain Management

Channel & Distribution Management

Business Development

Team Leadership & People Management

Negotiation & Vendor Management

Analytical & Data-Driven Decision Making

Problem Solving

Process Improvement

Customer & Brand Orientation

Strong Communication and Stakeholder Management

- KEY PERFORMANCE INDICATORS (KPIs)

The position will be evaluated on the following key performance parameters:

Overall revenue and business growth

P&L; and profitability

Gross margin improvement

Retail and channel sales

Store productivity

Same-store sales growth

Inventory turnover

Inventory ageing and liquidation

Product availability

New market and channel expansion

Customer experience

Team productivity

Operational efficiency

Product quality

Business process improvement

Working capital efficiency

- PREFERRED INDUSTRY BACKGROUND

Candidates from the following industries will be preferred:

Footwear Manufacturing

Footwear Retail

Fashion Retail

Lifestyle

Consumer Products

Premium / Luxury Retail

Apparel & Accessories

Branded Consumer Goods

- REPORTING STRUCTURE

Reports To

Director / Managing Director

Position

General Manager – Footwear / Business Head – Footwear

Functional Scope

Business Strategy | P&L; | Sales | Retail | Merchandising | Inventory | Supply Chain | Distribution | Manufacturing Coordination | Business Development | Team Management | Brand & Customer Experience

- ROLE OBJECTIVE The primary objective of the

General Manager – Footwear / Business Head – Footwear is to lead the overall footwear business with end-to-end accountability for growth, revenue, profitability, operational excellence, customer experience, and organizational capability , while building sustainable business performance across retail, wholesale, distribution, e-commerce, and other strategic channels.

📌 General Manager (Bahadurgarh)
🏢 Elite Corporate Solutions Private
📍 Bahadurgarh