Suryabala Vinfast - Erode

Position: General Manager EV Cars

Salary: 60k - 70k

Experience: 15+ Years

:

- The General Manager – Sales & Service will be responsible for the overall management and business performance of the EV car showroom and service centre. The role involves leading Sales, Service, Customer Relationship, Body Shop, Insurance, RTO, Finance and other dealership functions to achieve business targets, maintain operational excellence and deliver a high level of customer satisfaction.

- The position requires strong leadership, automobile dealership knowledge, business planning skills and the ability to drive both sales growth and service profitability.

Key Responsibilities

Overall Business Management

- Manage the overall operations of the EV showroom and service centre.
- Develop and implement business plans to achieve dealership objectives.
- Monitor monthly, quarterly and annual sales and service performance.
- Ensure achievement of revenue, profitability and customer satisfaction targets.
- Prepare and review MIS reports and take corrective actions wherever required.
- Monitor dealership expenses and ensure effective cost control.
- Coordinate with the Managing Director and senior management regarding business performance and operational requirements.

Sales Management

- Lead the Sales Team and achieve monthly and annual vehicle sales targets.
- Develop sales strategies based on market potential, customer demand and competition.
- Monitor individual Sales Executive performance, leads, enquiries, test drives, bookings and deliveries.
- Ensure proper follow-up of all customer enquiries and leads.
- Monitor conversion ratios from enquiry to test drive, booking and retail.
- Ensure proper presentation of EV products, features, technology, charging solutions and benefits to customers.
- Review sales pipeline and identify opportunities for improvement.
- Drive corporate, institutional, fleet and bulk sales opportunities.
- Monitor competitor activities, market trends and customer preferences.

EV Product & Customer Experience

- Ensure the sales team has adequate knowledge of EV technology, battery systems, charging options, range, features and safety.
- Ensure customers receive accurate information regarding EV ownership and charging.
- Monitor customer experience throughout enquiry, test drive, booking and vehicle delivery.
- Ensure professional vehicle demonstrations and test drives.
- Maintain high standards of showroom presentation and customer handling.

Service Centre Management

- Manage the complete service operations and workshop performance.
- Ensure achievement of service revenue, labour sales,



parts sales and customer retention targets.
- Monitor vehicle inflow, job cards, technician productivity and workshop capacity.
- Ensure timely completion and delivery of vehicles.
- Monitor service quality, repeat repairs, complaints and customer feedback.
- Ensure proper diagnosis and repair of EV systems, electrical systems, battery-related components and other vehicle systems.
- Coordinate with the Service Manager, Service Advisors, Technicians and Parts Team.
- Ensure proper preventive maintenance and safety practices in the workshop.

Body Shop Operations

- Monitor body repair and accident repair operations.
- Ensure proper estimation, approval, repair quality and timely delivery.
- Monitor insurance claim processing and coordination with insurance companies.
- Ensure effective utilization of body shop manpower and resources.
- Monitor customer complaints related to body repair and take corrective action.

Customer Relationship Management

- Ensure high customer satisfaction across Sales and Service.
- Review customer complaints and ensure timely resolution.
- Monitor CSI / customer feedback and implement improvement measures.
- Develop customer retention and repeat business strategies.
- Ensure systematic follow-up with existing customers.
- Maintain strong relationships with key customers and corporate clients.

Team Leadership & People Management

- Lead, motivate and develop Sales and Service teams.
- Set performance targets and review individual employee performance.
- Conduct regular performance review meetings.
- Identify training and development requirements.
- Ensure proper manpower planning and productivity.
- Promote discipline, teamwork and professional conduct.
- Coordinate with HR for recruitment, onboarding, training and employee performance management.

Financial & Profitability Management

- Monitor dealership revenue and profitability.
- Control operating expenses and unnecessary costs.
- Review sales margins, discounts and promotional expenses.
- Monitor service profitability, labour revenue and parts performance.
- Ensure proper control of cash, credit and receivables.
- Review outstanding payments and coordinate with Finance/Accounts teams for collection.
- Ensure proper utilization of dealership resources.

Inventory & Vehicle Management





- Monitor new vehicle stock and ensure optimum inventory levels.
- Coordinate with the OEM / principal company regarding vehicle allocation and supply.
- Monitor ageing stock and develop plans for timely retail.
- Ensure proper vehicle storage, security and maintenance.
- Monitor demo vehicles, test-drive vehicles and company vehicles.
- Ensure timely registration and delivery of vehicles.

Parts & Accessories

- Monitor availability and inventory of genuine EV spare parts.
- Ensure adequate parts availability for service requirements.
- Monitor parts consumption, stock levels and slow-moving inventory.
- Coordinate with the Parts Department to minimize vehicle waiting time.
- Drive accessories sales and improve department profitability.

Insurance, Finance & RTO Coordination

- Monitor insurance business and renewal opportunities.
- Coordinate with Finance and Insurance teams to improve customer conversion.
- Ensure proper documentation for vehicle registration and delivery.
- Monitor RTO processes and ensure timely registration.
- Coordinate with banks and financial institutions for vehicle finance support.

Compliance & Safety

- Ensure compliance with OEM/dealership policies and applicable statutory requirements.
- Ensure proper documentation and records across Sales and Service.
- Maintain workplace safety standards in showroom and workshop.
- Ensure EV-specific safety procedures are followed while handling high-voltage systems and batteries.
- Conduct regular audits and take corrective actions for non-compliance.

Marketing & Business Development

- Plan and execute local marketing activities to generate sales and service leads.
- Coordinate roadshows, exhibitions, EV awareness programs and promotional events.
- Develop corporate and institutional customer relationships.
- Identify recent business opportunities in the local market.
- Work with the marketing team to improve dealership visibility and lead generation.

Authority & Decision-Making

- Allocate targets and responsibilities to Sales and Service teams.
- Recommend manpower requirements and recruitment.
- Approve operational activities within delegated authority.
- Recommend discounts, schemes and customer support measures as per company policy.
- Take corrective actions for operational and performance-related issues.
- Escalate major financial, customer, technical and compliance matters to the Managing Director.

Benefits:

- Cell phone reimbursement
- Provident Fund
- Ability to commute/relocate:

Location:

Erode, Tamil Nadu (Reliably commute or planning to relocate before starting work (Required))

📌 General Manager - EV Cars (Erode)
🏢 Suryabala Group
📍 Erode