Founding Marketer

Company: SyncUp

Location: Bengaluru, India

Work Mode: On-site

Experience: 3–5 years

Employment Type: Full-time

About SyncUp

SyncUp is building the trust layer for hiring .

As AI makes it easier to create resumes, applications, and candidate profiles at scale, recruiters increasingly need a reliable way to identify candidates whose identity, skills, and professional experience can actually be trusted.

SyncUp combines verified candidate profiles with AI-powered recruiter automation to help companies discover, screen, match, and hire the right talent faster.

About the Role

We are looking for a Founding Marketer to build and lead SyncUp’s marketing function from the ground up.

This is a 0 → 1 leadership role where you’ll work directly with the founders and take ownership of SyncUp’s positioning, brand, content, demand generation, community, distribution, and growth experiments.

You will not simply execute an existing marketing strategy.

You’ll build the strategy, identify the channels, run the experiments, measure the results, and create the systems that eventually become SyncUp’s marketing engine.

What You’ll Own 1. Marketing Strategy & Positioning

- Build and execute SyncUp’s overall marketing strategy.
- Define positioning, messaging, ICPs, value propositions, and go-to-market narratives.
- Develop differentiated messaging for recruiters, companies, candidates, founders, and HR leaders.
- Identify and prioritize high-potential acquisition and distribution channels.
- Build quarterly and annual marketing roadmaps.

2. Brand & Content

- Own SyncUp’s brand voice and communication strategy.
- Build a scalable content engine across LinkedIn, X, Instagram, YouTube, newsletters, and other relevant channels.
- Lead founder-led content and thought leadership.
- Develop content around AI, hiring, recruitment, workplace trends, and the future of talent.
- Oversee content formats including articles, carousels, short-form videos, case studies, reports, campaigns, and product stories.
- Turn complex product capabilities into simple, compelling narratives.

3. Demand Generation & Growth

- Build repeatable acquisition channels for SyncUp.
- Develop and execute organic and paid growth experiments.
- Own campaign strategy from ideation through execution and measurement.
- Develop acquisition funnels and improve conversion across them.
- Identify growth loops involving referrals, communities, partnerships, content, and product usage.
- Continuously test recent channels and distribution strategies.

4. Community & Ecosystem

- Build SyncUp’s recruiter, founder, HR, and talent communities.




- Develop community-led growth initiatives.
- Build relationships with recruiters, HR leaders, founders, creators, colleges, startup ecosystems, and relevant organizations.
- Create partnerships and co-marketing opportunities that drive distribution.

5. Product Marketing

- Work closely with product and engineering teams on feature launches.
- Own go-to-market strategy for new products and features.
- Develop launch campaigns, product narratives, demos, case studies, and supporting content.
- Translate customer feedback and market insights into product positioning opportunities.

6. Founder-Led Growth

- Work directly with SyncUp’s founders to build their online presence and thought leadership.
- Develop founder content strategies.
- Identify relevant conversations, communities, podcasts, events, and industry platforms.
- Turn founder expertise into scalable marketing assets.

7. Marketing Analytics

- Define and own marketing KPIs.
- Track acquisition, activation, engagement, conversion, CAC, and channel performance.
- Build reporting frameworks to understand what is working and what isn’t.
- Make marketing decisions based on data, customer feedback, and experimentation.

8. Build the Marketing Function As one of the first marketing hires, you’ll eventually help build the team and infrastructure around you.

This includes

- Defining marketing processes and workflows.
- Building content and campaign systems.
- Selecting and managing agencies, freelancers, creators, and vendors where required.
- Creating SOPs and scalable marketing processes.
- Hiring and mentoring future members of the marketing team.

What We’re Looking For Must Have

- 3–5 years of experience in marketing, growth, product marketing, or a closely related role.
- Experience working in a startup, high-growth company, SaaS, technology, or similar environment.
- Proven experience taking ownership of marketing initiatives from strategy through execution.
- Strong understanding of digital marketing and growth channels.
- Excellent written and verbal communication skills.
- Strong understanding of content, positioning, and brand building.
- Data-driven approach to experimentation and decision-making.




- Ability to work independently and operate with high ownership.
- Comfortable working directly with founders and senior leadership.
- Strong understanding of B2B/B2C growth fundamentals.

Good to Have

- Experience in HRTech, SaaS, AI, recruitment, or B2B technology.
- Experience building a brand from an early stage.
- Experience with founder-led marketing.
- Experience with LinkedIn growth and thought leadership.
- Experience building communities.
- Experience with paid acquisition and performance marketing.
- Experience with SEO and content-led growth.
- Experience using AI tools to improve marketing workflows.
- Previous experience as an early marketing hire.

What We Value Ownership over hierarchy.

We want someone who can look at a problem and say:

“I’ll figure it out.”

You should be comfortable moving between strategy and execution—whether that’s defining a positioning framework in the morning, writing a LinkedIn post in the afternoon, and analyzing campaign performance in the evening.

You should enjoy ambiguity, move quickly, experiment frequently, and be comfortable being accountable for outcomes.

Your First 90 Days 0–30 Days — Understand & Strategize

- Understand SyncUp’s product, customers, competitors, and market.
- Audit existing marketing initiatives and channels.
- Define ICPs and core positioning.
- Develop the initial marketing strategy.
- Establish core KPIs and measurement frameworks.
- Identify the first set of growth experiments.

31–60 Days — Execute & Experiment

- Launch the content engine.
- Establish founder-led marketing.
- Launch community and distribution initiatives.
- Test acquisition channels.
- Launch partnerships and campaigns.
- Establish repeatable marketing workflows.

61–90 Days — Optimize & Scale

- Identify high-performing channels.
- Double down on successful experiments.
- Build repeatable acquisition systems.
- Develop campaign and content calendars.
- Establish marketing reporting.
- Build the roadmap for the next 6–12 months.

Why Join SyncUp? This is an opportunity to join at a stage where you can have a direct impact on how the company is built and perceived in the market.

You will work closely with the founders, own a critical business function, influence product and brand decisions, and have the opportunity to build SyncUp’s marketing organization from 0 → 1 .

If you are looking for a role where you can build rather than just execute , we’d love to hear from you.

Location

Bengaluru, Karnataka — On-site

This role requires working from our Bengaluru office and collaborating closely with the founding team.

📌 Founding Marketer (Bengaluru)
🏢 SyncUp
📍 Bengaluru