We’re Hiring: Founder’s Office – Marketing & Growth

Full-Time | Vashi, Navi Mumbai | In office

Company: TÜSK Oral Care

Experience: 1–3 years preferred

Department: Founder’s Office / Growth

About TÜSK

TÜSK is a design-led oral care brand on a mission to make everyday habits feel good.

We believe good design creates good habits, which is why we create thoughtfully designed oral care products that make everyday routines simpler, more enjoyable, and easier to stick to.

We’re building TÜSK into a next-generation oral care brand and are looking for someone who wants to work closely with the founders across marketing, growth, GTM, partnerships, and new business initiatives.

About the Role

This is not a traditional marketing role.

As part of the Founder’s Office – Marketing & Growth, you’ll work directly with the founders on some of TÜSK’s highest-priority growth initiatives.

One day you could be working on a new GTM experiment, the next on an influencer campaign, partnership, corporate wellness programme, dentist channel, product launch, or growth analysis.

The role combines strategy + execution.

We’re looking for someone who is curious, commercially minded, creative, and comfortable taking an idea from a blank page to actual execution.

Key Responsibilities

1. Growth & GTM Experiments

- Identify and execute new growth opportunities for TÜSK.
- Run 2–3 meaningful GTM experiments every month.
- Explore unconventional distribution and acquisition channels beyond performance marketing.
- Test opportunities across:
- Residential communities
- Corporate offices
- Dentists and clinics
- Gyms and clubs
- Hotels and hospitality
- Gifting
- Partnerships
- Sampling
- Events and offline activations
- Track results and identify which experiments have the potential to scale.
- Build simple playbooks and processes around successful experiments.

2. Marketing & Campaign Execution

- Work with the founders and creative team to develop campaign ideas and marketing initiatives.
- Support product launches, seasonal campaigns, promotions, and brand activations.
- Help execute social media, influencer, creator, partnership,



and community campaigns.
- Coordinate between designers, creators, agencies, vendors, and internal teams.
- Ensure campaigns move from idea to execution quickly.

3. Influencer & Creator Marketing

- Identify relevant creators and influencers for TÜSK.
- Reach out, negotiate collaborations, and coordinate campaign execution.
- Develop creative briefs and content ideas with creators.
- Track campaign performance and maintain creator relationships.
- Explore new ways to build organic advocacy around the brand.

4. Partnerships & Business Development

- Identify potential brand, corporate, community, hospitality, wellness, and retail partnerships.
- Reach out to potential partners and build relationships.
- Create proposals and partnership concepts.
- Coordinate pilots and activation programmes.
- Help develop new distribution and customer acquisition channels.

5. Growth Analytics

- Track key marketing and growth metrics across channels.
- Analyse campaign, channel, and experiment performance.
- Work with data from D2C, Amazon, paid media, offline channels, and partnerships.
- Build simple dashboards and weekly growth reports.
- Identify what is working, what isn’t, and where the next growth opportunity could come from.

6. Market & Consumer Research

- Research consumer behaviour, competitors, category trends, and emerging brands.
- Speak with customers, dentists, partners, and other stakeholders to uncover insights.
- Identify trends relevant to Gen Z, lifestyle, wellness, and consumer brands.
- Convert research and observations into actionable ideas for the business.

7. Founder’s Office Projects

- Work directly with the founders on high-priority strategic and operational projects.
- Help prepare presentations, proposals, research,



and business analyses.
- Support new product, channel, and market expansion initiatives.
- Take ownership of special projects that may sit outside a traditional .
- Help bring structure and execution to new ideas quickly.

Skills & Qualifications

Must-have

- 1–3 years of experience in marketing, growth, startups, consulting, business development, or a related role.
- Strong problem-solving and analytical thinking.
- Ability to independently take an idea from concept to execution.
- Strong written and verbal communication skills.
- Comfortable working with Excel / Google Sheets and basic data analysis.
- Strong research skills.
- Ability to manage multiple projects simultaneously.
- Comfortable reaching out to creators, brands, partners, and external stakeholders.
- High ownership and strong follow-through.
- Comfortable working in a fast-paced startup environment.

Good to Have

- Previous experience at a D2C, consumer, lifestyle, beauty, wellness, or e-commerce brand.
- Experience with influencer or creator marketing.
- Experience running partnerships or offline activations.
- Understanding of performance marketing and D2C metrics.
- Familiarity with Shopify, Meta Ads, Amazon, or analytics tools.
- Experience building growth experiments or launching new initiatives.
- Entrepreneurial experience or previous startup exposure.

Who We’re Looking For

Someone who

- Is curious about how brands grow.
- Thinks beyond just running ads.
- Enjoys both strategy and hands-on execution.
- Can move quickly from idea → research → test → execution.
- Is comfortable with ambiguity and figuring things out independently.
- Is proactive and doesn’t wait for detailed instructions.
- Enjoys meeting people, building partnerships, and opening new doors.
- Has strong commercial instincts and understands that marketing ultimately needs to drive business growth.
- Wants to experience what it takes to build a consumer brand from the inside.

This role is ideal for someone who eventually wants to build a company, lead growth, or take on a broader business role.

📌 Founder's Office - Marketing & Growth (Navi Mumbai)
🏢 TUSK
📍 Navi Mumbai