Job Title: Rider Development Executive – Field Operations

Location: Nashik, Maharashtra

Department: Rider Operations / City Operations

Employment Type: Full-time

About the Role

Mangwale is building a hyperlocal delivery network across Nashik for food, local stores, and pickup & drop services.

We are looking for a Rider Development Executive who can work on the ground and help us continuously grow, activate, and retain our rider network.

This is not a desk-only recruitment role.

You will spend significant time meeting riders, visiting rider hotspots, talking to delivery partners, explaining the Mangwale model, onboarding new riders, and building referral networks that can continuously bring recent riders into the platform.

The ideal candidate understands how field recruitment works and has experience in rider acquisition, delivery partner onboarding, field sales, referral-based recruitment, manpower acquisition, or gig-worker networks.

Key Responsibilities

1. Rider Acquisition

- Identify and approach potential delivery riders across Nashik.
- Visit rider hotspots, petrol pumps, vehicle garages, delivery hubs, colleges, markets, and other relevant locations.
- Explain Mangwale's rider model, earning structure, working process, and benefits.
- Convert interested candidates into registered riders.
- Follow up with registered riders until they complete onboarding and become active.

2. Referral-Based Rider Growth

- Build and manage a strong rider referral network.
- Encourage existing riders to refer friends, relatives, and other delivery partners.
- Develop local referral sources and continuously generate rider leads.
- Track which referral sources are generating quality and active riders.
- Experiment with new referral and acquisition methods.

3. Ground-Level Rider Engagement

- Regularly interact with active and inactive riders.
- Understand why riders join, stop working, or become inactive.




- Help resolve basic onboarding and operational issues.
- Collect feedback from riders and share recurring problems with the operations team.
- Build trust and maintain a positive relationship with the rider community.

4. Rider Activation & Retention

- Registration is not the final goal — ensure riders actually complete their first deliveries.
- Follow up with newly registered riders and help them understand the app and delivery process.
- Identify inactive riders and encourage them to return.
- Conduct small rider meets, onboarding drives, and local activation campaigns when required.

5. Field Campaigns

- Plan and execute rider acquisition drives in different parts of Nashik.
- Coordinate rider referral campaigns and local recruitment activities.
- Put up/coordinate promotional material at relevant locations.
- Work with the marketing and operations teams on rider acquisition campaigns.

6. Data & Reporting

- Maintain daily records of:
- Leads generated
- Riders registered
- Riders verified
- Riders activated
- First orders completed
- Referral leads
- Active/inactive riders
- Acquisition source
- Share daily/weekly field reports with the operations team.
- Identify which areas and acquisition channels are producing the best rider activation.

What We Are Looking For
- 1–3 years of experience in field recruitment, rider acquisition, delivery partner acquisition, field sales, manpower sourcing, or similar work.
- Experience with referral-based recruitment or gig-worker acquisition is highly preferred.
- Experience working with delivery riders, drivers, field executives,



sales teams, or other ground-level workers is a strong advantage.
- Must be comfortable travelling throughout Nashik and working in the field.
- Strong communication and convincing skills.
- Ability to build relationships with people from different backgrounds.
- Comfortable using smartphones and basic apps.
- Basic knowledge of WhatsApp, Excel/Google Sheets, and mobile applications.
- Marathi and Hindi communication skills are preferred.
- Should be energetic, self-motivated, and comfortable working with targets.

Who Will Do Well in This Role? This role may suit someone who has previously worked as:
- Rider/Delivery Partner Acquisition Executive
- Delivery Partner Recruitment Executive
- Field Recruitment Executive
- Field Sales Executive
- Gig Worker Acquisition Executive
- Manpower Recruitment Executive
- Rider Onboarding Executive
- Driver/Rider Relationship Executive
- Field Operations Executive
- Referral/Channel Acquisition Executive

Experience with platforms such as food delivery, logistics, hyperlocal delivery, e-commerce, courier, mobility, or manpower recruitment will be an advantage.

Important

We are looking for someone who is actually comfortable working on the ground.

If you enjoy sitting in an office and making recruitment calls all day, this may not be the right role.

If you enjoy meeting people, travelling around the city, convincing people, building networks, solving problems, and growing a community of riders, this role could be a good fit.

Key Performance Indicators

Success in this role will be measured not simply by the number of registrations, but by:

Leads → Registered Riders → Verified Riders → Activated Riders → Regular Active Riders The focus is on building a reliable and continuously growing rider network for Nashik.

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person

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