Sales – Exports Manager Summary The Company is seeking an experienced Exports Manager to lead sales growth across African markets. This role is responsible for identifying opportunities, managing distributorrelationships, driving volume and visibility, and ensuring strong route-to-market execution ineach country.

The Exports

Manager must have hands-on experience working in Africanmarkets and a strong understanding of regional trade dynamics, compliance, pricing,logistics, and in-market execution. Responsible for recruitment and training of the team.

Key Responsibilities Market Development and Sales Growth● Drive sales expansion across target African countries through structured planningand execution.● Identify recent distributors, evaluate potential partners, and support onboarding andperformance management.● Develop joint business plans, pricing strategies, route-to-market models, and annualtargets for each market.● Conduct regular market visits to assess brand presence, visibility, and compliancewith agreed standards. Distributor and Customer Management● Build strong relationships with distributors, wholesalers, and key accounts across African markets.● Monitor sell-in and sell-out performance, stock levels, and order cycles.● Ensure timely communication of promotions, pricing, forecasts, and orderrequirements.● Support distributors with sales training, merchandising standards, and marketactivation plans.

Commercial

Execution● Prepare sales budgets, forecasts,



distributor scorecards, and market performancereports.● Track competitor activity, pricing movements, and category trends in each market.● Work with Marketing on localised campaigns, product launches, and visibilitymaterials.● Collaborate with Supply Chain and Logistics to ensure accurate documentation,timely shipments, and export compliance.

Market

Knowledge and Compliance● Maintain up-to-date understanding of regulatory requirements, standards, and importprocedures in each country.● Ensure product registration, labels, and documentation meet market rules.● Monitor currency, duty structures, and trade barriers and adjust plans accordingly.

People

Leadership● Provide leadership to export sales teams and distributor sales representatives.● Responsible for recruitment and training of the team.● Conduct performance reviews, coaching, and capability building to strengthenin-market execution.● Promote a disciplined, target-driven, and customer-focused culture.

Qualifications and Experience● Bachelor’s degree in Business, Marketing, International Trade, or related field.● Minimum five to eight years’ export sales experience, with proven success in Africanmarkets.● Strong understanding of distributor management, route-to-market planning, andcommercial execution.● Experience in FMCG preferred, especially food or consumer goods.● Strong negotiation, communication, and relationship management skills.

📌 Export Sales Manager - Fmcg (kenya Location) (Nellore)
🏢 Alliance Recruitment Agency
📍 Nellore