Job Purpose To develop, manage, and execute high-quality digital content that strengthens the organization’s online presence, communicates its services effectively, and supports digital marketing objectives. The role will be primarily responsible for content writing, social media communication, website content, campaign content, and coordination with creative and marketing teams.

Key Responsibilities1. Content Writing & Development

- Create engaging, informative, and professionally written content for websites, social media platforms, blogs, newsletters, brochures, email campaigns, and digital marketing materials.
- Develop content related to rehabilitation, wellness, mental health, lifestyle, activities, programs, facilities, and organizational initiatives.
- Write compelling captions, headlines, taglines, promotional content, articles, blogs, and campaign copies.
- Adapt content according to different target audiences, platforms, and communication objectives.
- Proofread and edit content to ensure grammatical accuracy, clarity, consistency, and professional tone.
- Maintain a consistent brand voice across all digital and marketing communication.

1. Social Media Content

- Plan and create content for platforms such as Instagram, Facebook, LinkedIn, YouTube, and other relevant digital channels.
- Develop monthly/weekly content calendars in coordination with the reporting manager.
- Prepare captions, hashtags, campaign themes, awareness posts, reels concepts, and other social media content.
- Coordinate with graphic designers, photographers, videographers, and external agencies for content execution.
- Monitor social media trends and identify relevant content opportunities.
- Ensure timely posting of approved content as per the content calendar.

1. Website & SEO Content

- Develop and update website content, including service pages, program descriptions, blogs, FAQs, and landing pages.
- Conduct basic keyword research and incorporate relevant keywords naturally into content.




- Follow basic SEO content-writing practices, including appropriate headings, keywords, readability, and metadata.
- Review existing website content and recommend improvements for clarity, relevance, and user engagement.
- Coordinate with the website/SEO team for content updates and optimization.

1. Digital Marketing Campaigns

- Support the planning and execution of digital marketing campaigns.
- Develop campaign concepts, promotional copies, email content, social media content, and landing-page content.
- Prepare content for awareness campaigns, seasonal campaigns, events, programs, and organizational initiatives.
- Coordinate with internal teams to collect accurate information required for campaigns.
- Track campaign content schedules and ensure timely execution.

1. Brand Communication

- Ensure all digital content reflects the organization’s brand identity, values, and communication standards.
- Maintain consistency in tone, language, visual communication, and messaging.
- Ensure content is accurate, professional, ethical, and appropriate for the healthcare and wellness sector.
- Obtain necessary approvals before publishing client-related, clinical, testimonial, or sensitive content.
- Maintain confidentiality while handling client information, photographs, testimonials, and organizational data.

1. Research & Content Ideation

- Research current digital marketing, content, wellness, rehabilitation, and industry trends.
- Generate new content ideas based on audience interests, organizational activities, and marketing objectives.




- Develop educational and awareness-based content to improve audience engagement.
- Study competitor and industry content for market understanding and content inspiration.
- Convert technical information provided by subject-matter experts into simple and engaging content.

1. Video & Creative Content Support

- Develop concepts and scripts for short-form videos, reels, interviews, awareness videos, and promotional videos.
- Prepare video captions, scripts, voice-over content, and supporting copy.
- Coordinate with the creative team for photography and videography requirements.
- Assist in identifying suitable content opportunities from events, activities, programs, and organizational initiatives.

1. Email & Marketing Communication

- Draft professional email campaigns, newsletters, promotional emails, announcements, and marketing communication.
- Develop content for client outreach and engagement campaigns.
- Maintain appropriate tone and messaging based on the target audience.
- Coordinate with the relevant teams for campaign approvals and distribution.

1. Performance Monitoring

- Monitor content performance across digital platforms.
- Track basic metrics such as reach, impressions, engagement, clicks, followers, and content performance.
- Prepare periodic content and social media performance reports.
- Identify high-performing content and recommend improvements for future campaigns.

1. Coordination & Documentation

- Coordinate with Marketing, Client Relations, Clinical, Wellness, F&B;, HR, and other departments for content requirements.
- Maintain content calendars, content repositories, campaign records, and approved communication templates.
- Ensure all content is completed within agreed timelines.
- Support other digital marketing and communication activities assigned by the reporting manager.

Pay: ₹250,000.00 - ₹360,000.00 per year

Advantages

- Food provided
- Paid sick time

Work Location: In person

📌 Executive Digital Marketing - Content Writer (Coimbatore)
🏢 ABHASA REHABILITATION CENTRE WELLNESS u0026 RETREAT
📍 Coimbatore