About Wonderchef

Wonderchef is a leading consumer brand in the kitchen and home appliances category, offering a wide range of cutting-edge products across kitchen appliances, cookware and home solutions. With a growing retail footprint, the company is expanding its Exclusive Brand Outlet (EBO) network across India.

Designation: EBO Head

Function: Retail / Sales

Location: Mumbai / Powai, Maharashtra

Reporting To: Business Head.

Experience: 10–15 Years

Role Overview

We are looking for an experienced EBO Head to lead and drive the overall Exclusive Brand Outlet (EBO) business. The role will be responsible for managing the P&L;, sales performance, retail operations, store expansion, team productivity and overall profitability of the EBO channel.

The ideal candidate should have strong experience in managing a multi-location retail network, driving store-level sales and profitability, identifying expansion opportunities and building processes for operational excellence.

Key Responsibilities

- EBO Business & P&L; Management

- Own the overall EBO business P&L;, revenue, margins and profitability.
- Develop and execute the annual business plan and sales strategy for EBOs.
- Drive revenue growth, same-store sales growth and overall channel profitability.
- Monitor store-wise performance and identify opportunities for improvement.
- Develop strategies to improve productivity, margins and ROI per outlet.

2. EBO Expansion & Network Development
- Drive the expansion of the EBO network across key cities and markets.
- Identify potential locations based on market potential, footfall, demographics and business viability.
- Evaluate new store proposals and work closely with internal teams on commercial feasibility.
- Manage the end-to-end EBO expansion process, including site selection, commercial negotiations, store setup and launch.
- Develop a scalable expansion strategy for the brand's retail network.

3. Retail Operations
- Ensure smooth and efficient operations across all EBOs.




- Establish and implement standardized retail operating processes and SOPs.
- Monitor store compliance, visual merchandising, inventory availability and customer experience.
- Drive operational excellence and ensure adherence to company policies and processes.
- Conduct regular store reviews and identify operational gaps.

4. Sales & Store Performance
- Set and monitor store-wise sales targets and KPIs.
- Track daily, weekly and monthly sales performance.
- Analyze store productivity, conversion, average transaction value, footfall and other relevant retail metrics.
- Develop action plans for underperforming outlets.
- Drive cross-selling, upselling and product mix improvement across stores.

5. Team Management
- Lead and manage the EBO sales and operations team across locations.
- Build a high-performing retail team through effective hiring, training and performance management.
- Define KRAs and KPIs for store teams and regional managers.
- Conduct regular performance reviews and ensure achievement of business targets.
- Develop training programs focused on product knowledge, selling skills and customer experience.

6. Inventory & Commercial Management
- Ensure optimum inventory availability across EBOs.
- Coordinate with supply chain and warehouse teams to maintain appropriate stock levels.
- Monitor ageing inventory, stock rotation and slow-moving products.
- Minimize stock-outs and improve inventory productivity.
- Ensure effective management of store-level expenses and operating costs.

7. Customer Experience & Brand Standards
- Ensure consistent Wonderchef brand experience across all EBOs.




- Drive customer service standards and improve customer satisfaction.
- Ensure effective implementation of visual merchandising and store presentation guidelines.
- Work closely with marketing and VM teams for retail campaigns, promotions and new product launches.

8. Business Analytics & Reporting
- Prepare and present regular EBO business reviews to senior management.
- Track key metrics including:
- Revenue & growth
- Same-store sales growth
- Store productivity
- Gross margin
- Store-level profitability
- Footfall & conversion
- Average transaction value
- Inventory turnover
- Stock ageing
- Operating expenses
- Use data and market insights to drive business decisions.

Required Experience & Skills

- 10–15 years of experience in Retail / EBO / Exclusive Brand Outlet / Store Operations.
- Strong experience managing a multi-store retail network.
- Prior experience in consumer durables, consumer electronics, home appliances, kitchen appliances, lifestyle, furniture, retail or other relevant product categories preferred.
- Strong understanding of retail P&L; and store economics.
- Proven experience in EBO expansion and new store launches.
- Strong commercial and negotiation skills.
- Excellent team leadership and stakeholder management abilities.
- Strong analytical and problem-solving skills.
- Willingness to travel extensively across locations.

Key Competencies

- Retail Business Management
- EBO / Store Operations
- P&L; Management
- Retail Expansion
- Sales & Revenue Growth
- Store Productivity
- Team Leadership
- Commercial Negotiation
- Inventory Management
- Customer Experience
- Business Analytics
- Strategic Planning

Key Success Metrics The role will be evaluated on:

- EBO revenue growth
- Same-store sales growth
- Store-level profitability
- New EBO launches
- Store productivity
- Conversion and ATV
- Inventory turns and ageing
- Operating cost efficiency
- Customer experience
- Team productivity and retention

📌 EBO HEAD (Mumbai)
🏢 Wonderchef Home Appliances
📍 Mumbai