We are looking for a performance-driven E-commerce Ads Specialist who can manage, optimize, and scale advertising campaigns across major online marketplaces.
The ideal candidate should have hands-on experience with Amazon Ads, Flipkart Ads, Myntra Ads and other marketplace advertising platforms , with a solid understanding of ROAS, ACOS, TACOS, CTR, CPC, CVR and sales profitability.
The candidate will be responsible for managing advertising budgets, improving campaign performance, driving profitable sales and providing actionable insights to grow our clients' brands.
Plan, create and manage advertising campaigns across:
Manage Sponsored Products, Sponsored Brands, Display/DSP and other available ad formats.
Develop campaign strategies based on product category, competition,
sales targets and profitability.
Identify high-performing and underperforming keywords/products.
Optimize bids, budgets, targeting and placements.
Add negative keywords and remove irrelevant traffic.
Control unnecessary ad spend and improve advertising efficiency.
Monitor campaigns daily and optimize
Work towards achieving monthly sales and profitability targets.
Develop strategies to improve product visibility and organic ranking.
Coordinate advertising campaigns with marketplace promotions, deals and offers.
Identify opportunities to scale winning campaigns and products.