Director of Sales & Marketing

Department: Sales & Marketing

Experience: 15+ Years

Industry: Hospitality / Hotels / Resorts

Location: Bidadi, Karnataka

Work Mode: Work from Office

Working Days: 6 Days a Week

Reporting To: General Manager / Senior Management

Job Summary

We are looking for an experienced and results-oriented Director of Sales & Marketing to lead the Sales, Marketing, and Business Development function for the resort. The role will be responsible for developing and executing sales strategies, driving revenue growth, strengthening key accounts, expanding market presence, and leading the sales and marketing team.

The ideal candidate should have strong experience in luxury hotels, resorts, hospitality sales, corporate sales, MICE, weddings, leisure, and events, with a proven ability to build strong client relationships and deliver business results.

Key Responsibilities

- Develop and implement comprehensive Sales & Marketing strategies aligned with the resort's business objectives.
- Lead the Sales & Marketing team and establish clear revenue and business-development targets.
- Drive business across Corporate, MICE, Weddings, Leisure, Travel Trade, Events, and Group segments.
- Develop and maintain robust relationships with key corporate accounts, travel partners, event companies, wedding planners, and other strategic clients.
- Identify new business opportunities, markets, partnerships, and revenue channels.
- Develop annual sales plans, budgets, forecasts, and action plans.
- Monitor market trends, competitor activities, pricing, demand patterns, and business opportunities.
- Work closely with Revenue Management, Reservations, Front Office, F&B;, and Operations teams to maximize revenue and guest experience.




- Lead key account management and ensure regular client engagement and business reviews.
- Drive wedding and event sales, including lead generation, client conversion, negotiations, and relationship management.
- Develop and execute marketing initiatives across digital, social media, offline, PR, partnerships, and promotional campaigns.
- Strengthen the resort's brand positioning and market visibility.
- Monitor sales pipelines, conversion ratios, business leads, client visits, RFPs, and revenue performance.
- Conduct regular sales calls, client visits, presentations, trade meetings, and networking activities.
- Establish and maintain strong relationships with corporate decision-makers, travel agents, DMCs, wedding planners, event agencies, and key industry stakeholders.
- Review team performance, provide coaching and mentoring, and develop high-performing sales professionals.
- Ensure timely follow-up on leads, proposals, contracts, and client commitments.
- Prepare and present regular sales forecasts, MIS, performance reports, and business updates to senior management.
- Represent the resort at industry events, exhibitions, trade shows, sales missions, and networking forums.
- Ensure effective coordination between Sales & Marketing and hotel operations for successful execution of business commitments.




- Manage the Sales & Marketing budget and ensure effective utilization of resources.
- Handle key negotiations, commercial discussions, and strategic client relationships.
- Undertake any other responsibilities assigned by the General Manager / Senior Management.

Required Qualifications & Experience
- Bachelor's degree in Hotel Management, Business Administration, Marketing, or a related field.
- 15+ years of relevant experience in Sales & Marketing, preferably within the hospitality industry.
- Strong experience in hotel/resort sales and business development.
- Experience in a senior leadership role such as Director of Sales & Marketing, Associate Director of Sales, or equivalent.
- Proven experience handling large corporate accounts, MICE, weddings, leisure, and travel trade business.
- Strong understanding of hospitality sales, revenue generation, market development, and competitive positioning.
- Experience managing and developing a sales team.

Key Skills & Competencies
- Strategic Sales & Business Development
- Corporate & Key Account Management
- MICE & Wedding Sales
- Revenue & Market Development
- Sales Forecasting & Budgeting
- Team Leadership & Performance Management
- Negotiation & Commercial Acumen
- Client Relationship Management
- Marketing & Brand Management
- Digital Marketing Awareness
- Market Intelligence & Competitor Analysis
- Excellent Communication & Presentation Skills
- Strong Networking & Industry Relationships
- Analytical & Decision-Making Skills

Preferred Candidate Profile Candidates with strong experience in luxury hotels, resorts, golf resorts, destination properties, weddings, MICE, and high-value corporate accounts will be preferred.

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