Job objective:

To support Hahnemann Scientific Laboratory (India) Pvt. Ltd. (HSL) in strengthening its digital presence through creative content, social media, short-form videos, SEO, digital campaigns, and performance analytics while maintaining consistent and responsible healthcare communication.

Role and Responsibilities

- Assist in planning, creating, scheduling, and publishing content across HSL’s social media platforms, including Instagram, Facebook, LinkedIn, YouTube, X, and WhatsApp.
- Develop content ideas and support creation of static posts, carousels, Reels, Shorts, Stories, product awareness posts, healthcare content, and brand campaigns.
- Write captions, headlines, hooks, CTAs, hashtags, descriptions, and basic video scripts aligned with HSL’s brand tone and communication guidelines.
- Coordinate with graphic designers, video editors, and internal teams for timely execution of creatives, campaigns, product launches, and digital communication requirements.
- Conduct competitor and trend research across homeopathy, pharmaceutical, wellness, and healthcare brands to identify relevant content opportunities and emerging digital formats.
- Support basic SEO and website activities, including keyword research, meta titles, meta descriptions, image optimisation, blog support, and website content updates.
- Assist in monitoring digital campaigns, social media performance, website traffic, engagement, reach, video views, clicks, and other relevant performance metrics.
- Monitor comments, messages, reviews, mentions, and audience interactions, and escalate medical queries, complaints, or sensitive issues to the appropriate internal team.
- Assist in product shoots, video shoots, events, exhibitions, doctor interactions, and other brand activities, while maintaining organised records of digital assets and campaign content.
- Ensure all digital communication uses approved product information, follows HSL brand standards,



and avoids unverified or unauthorised medical, therapeutic, cure, efficacy, or safety claims.

Qualifications and Education Requirements

- Pursuing or completed Bachelor’s/Master’s degree in Digital Marketing, Marketing, Mass Communication, Journalism, Media Studies, Advertising, PR, Business Administration, Design, Communication, Pharmacy, Life Sciences, or a relevant field.
- Freshers and final-year students with a strong interest in digital media and marketing may apply.
- Basic understanding of social media platforms, digital marketing, content creation, and online communication.
- Basic knowledge of SEO, keyword research, website content, and digital analytics.
- Familiarity with Canva and basic video-editing tools such as CapCut, VN, or similar platforms.
- Basic familiarity with Meta Business Suite, Google Analytics, Google Search Console, and Google Trends will be preferred.
- Working knowledge of MS Excel / Google Sheets and basic reporting.
- Previous internship, social media project, blog, YouTube channel, portfolio, or relevant college project will be an advantage.

Preferred Skills

- Strong written and verbal communication skills with good command of English and Hindi.
- Creative thinking with valuable content ideation, storytelling, and copywriting abilities.
- Understanding of Instagram Reels, YouTube Shorts, carousels, Stories, and emerging social media formats.
- Basic graphic design, photography, and video-editing sense.
- Strong internet research and competitor analysis capabilities.
- Basic understanding of SEO, social media analytics, and digital campaign metrics.
- Strong attention to detail, especially for product information, spelling, grammar, links, and healthcare-related communication.
- Ability to manage multiple assignments, meet deadlines, and coordinate effectively with internal teams.
- Responsible approach towards healthcare, wellness, and product communication.
- Familiarity with AI-assisted content, research, and productivity tools.

📌 Digital Media Intern (Lucknow)
🏢 Haslab
📍 Lucknow