Role Purpose

Build and grow ViTWO's brand presence across social and digital platforms, creating engaging content that supports employer branding, lead generation, and audience growth for ViTWO's IT product and Virtual CFO services businesses.

Key Responsibilities / KRAs

● Plan and execute a monthly content calendar across LinkedIn, Instagram, and other platforms, aligned with the overall digital marketing strategy.

● Create engaging static, carousel, and short-form video content (reels/shorts) consistent with brand tone and visual identity.

● Website management, UI/UX Designing.

● Write compelling captions, posts, and copy tailored to each platform and campaign.

● Design graphics and banners using tools like Canva, Adobe Photoshop, or Illustrator.

● Shoot and edit short videos/reels for employer branding, product updates, and company culture.

● Coordinate with the Digital Marketing team on campaign timelines, SEO/content alignment, and paid promotion of organic content.

● Track and report content performance (engagement, reach, follower growth) and optimize based on insights.

● Collaborate with HR, Marketing, and Leadership on hiring campaigns, company milestones, and product launches.

● Stay updated on social media trends, platform algorithm changes, and emerging content formats.

● Support employer branding initiatives, including employee spotlights, office culture content, and recruitment campaigns.

Must-Have Requirements

● 1 to 3 years of experience in social media management or content creation (agency or in-house).





● Strong portfolio showcasing content across LinkedIn/Instagram.

● Hands-on experience with Canva, Adobe Creative Suite, or similar design tools.

● Basic video editing skills (CapCut, Premiere Pro, or similar).

● Excellent written communication and copywriting skills in English.

● Understanding of social media analytics, platform algorithms, and basic digital marketing principles (SEO, campaign tracking).

● Website Designing experience for B2B market.

● Bachelor's degree in Mass Communication, Marketing, Journalism, or a related field preferred.

Valuable-to-Have

● Experience with employer branding or B2B related content.

● Basic knowledge of paid social/Meta Ads or Google Ads.

● Photography skills.

Compensation

As per market standards, commensurate with the candidate's demonstrated portfolio and last-drawn CTC, plus standard statutory benefits (PF, gratuity, health insurance etc.).

Pay: ₹20,000.00 - ₹35,000.00 per month

Benefits

- Cell phone reimbursement
- Flexible schedule
- Paid sick time
- Provident Fund

Application Question(s):
- How many years of hands-on digital marketing experience do you have?
- Have you worked on B2B, SaaS, fintech or professional-services marketing? (Yes/No, please specify)
- Which tools have you used?
- Are you comfortable working day shift aligned Indian hours?
- If you are currently working what is your notice period?
- What is your last drawn CTC (INR)?
- What is your expected CTC (INR)?
- Are you comfortable for commute in Newtown, Kolkata location for this job?

Work Location: In person

📌 Digital Marketing & UI/UX Specialist- M&S (Kolkata)
🏢 ViTWO
📍 Kolkata