Job Summary

We are looking for an experienced Digital Marketer with strong expertise in SEO and B2B lead generation. The role will primarily focus on improving organic visibility, website performance, search rankings, and qualified lead generation.

Key Responsibilities

SEO – Primary Focus

- Develop and execute SEO strategies for B2B lead generation.
- Perform Technical SEO including website speed, performance, crawlability, indexing, and Schema Markup.
- Manage On-Page SEO including content optimization, internal linking, website structure, and metadata.
- Execute Off-Page SEO including backlink building, citations, and Google Business Profile optimization.
- Conduct keyword research based on search intent, business problems, and commercial intent.
- Analyze competitors, keywords, backlinks, rankings, and content opportunities.
- Improve domain authority, page authority, and overall website visibility.
- Monitor keyword rankings, organic traffic, conversions, and lead generation.
- Implement AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) strategies.
- Optimize landing pages for SEO, user experience, and conversions.
- Identify and resolve SEO issues affecting website performance and rankings.

Lead Generation & Paid Marketing

- Generate qualified B2B leads through SEO, organic social media, and paid campaigns.
- Plan, manage, and optimize Google Ads campaigns.
- Conduct keyword research for paid campaigns based on client problems and search intent.
- Manage Meta and LinkedIn Ads when required.
- Track campaign performance, CPL, conversions, and lead quality.
- Work with the Sales team to improve lead quality and conversion.

Social Media

- Manage company social media platforms.




- Plan and maintain social media content calendars.
- Monitor post analytics, engagement, reach, and performance.
- Coordinate with the design/content team for marketing campaigns.
- Basic Canva and VN knowledge is preferred.
- Content shooting experience is an added advantage.

Analytics & Tools

- Google Analytics
- Google Search Console
- Google Ads
- Google Tag Manager
- SEMrush
- Microsoft Clarity
- Apollo
- Canva
- VN
- AI tools such as Claude and other AI marketing tools

Team & Client Coordination

- Coordinate with Sales, Development, Design, and Content teams.
- Work with the Sales team to understand lead quality and improve lead generation.
- Participate in client discussions when required.
- Prepare performance reports with insights and recommendations.
- Manage multiple marketing activities and timelines.

Qualifications

- 2+ years of experience in Digital Marketing with robust SEO expertise.
- Strong hands-on experience in Technical, On-Page, and Off-Page SEO.
- Strong understanding of keyword research and search intent.
- Experience in B2B lead generation.
- Knowledge of AEO, GEO, landing page optimization, and conversion optimization.
- Experience with Google Analytics, Search Console, SEMrush, Google Ads, and Microsoft Clarity.
- Good analytical, communication, and problem-solving skills.
- Experience working with Sales and cross-functional teams.
- Strong understanding of current SEO practices and AI-driven search.

Preferred

- Experience in B2B IT / Software / Technology services.
- Graphic designing knowledge.
- Basic video editing.
- Content shooting experience.
- Experience using AI tools for marketing, research, content, and workflow automation.

Job Type: Full-time Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist (Sahibzada Ajit Singh Nagar)
🏢 Codigo Mantra
📍 Sahibzada Ajit Singh Nagar