Digital Marketing Manager (On-Site)Position Overview

We are seeking an experienced and results-driven Digital Marketing Manager to lead our digital growth initiatives. The ideal candidate will have strong expertise in performance marketing, lead generation, SEO, website management, Shopify, WordPress, and brand marketing . This role requires a strategic thinker with hands-on execution capabilities who can drive online visibility, generate qualified leads, improve conversion rates, and support overall business growth.

The candidate should have a proven track record of working with brands and successfully managing multi-channel digital marketing campaigns.

Key Responsibilities1. Performance Marketing

- Plan, execute, and optimize paid advertising campaigns across:
- Google Ads (Search, Display, Shopping, YouTube)
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads
- Other relevant digital advertising platforms
- Monitor campaign performance and optimize for:
- ROAS (Return on Ad Spend)
- CPA (Cost Per Acquisition)
- CPL (Cost Per Lead)
- Conversion Rate
- Manage advertising budgets effectively and maximize campaign profitability.
- Conduct audience research, competitor analysis, and campaign testing.
- Create and manage retargeting and remarketing campaigns.
- Generate regular performance reports and actionable insights.

1. Lead Generation & Sales Funnel Optimization

- Develop and implement lead generation strategies across multiple digital channels.
- Build and optimize landing pages for lead capture and conversion.
- Manage marketing funnels from awareness to conversion.
- Collaborate with sales teams to improve lead quality and conversion rates.
- Implement CRM integrations and lead tracking systems.
- Analyze customer journeys and optimize user acquisition strategies.

1. SEO (Search Engine Optimization)On-Page SEO

- Conduct keyword research and competitor analysis.
- Optimize website content, metadata, headings, URLs, and internal linking.
- Improve website structure and content strategy.
- Monitor keyword rankings and organic traffic growth.

Off-Page SEO
- Develop backlink acquisition strategies.
- Manage outreach campaigns and link-building initiatives.
- Monitor domain authority and backlink profiles.




- Build partnerships with relevant websites and publishers.

Technical SEO
- Improve website speed and Core Web Vitals.
- Resolve crawl errors and indexing issues.
- Manage XML sitemaps and robots.txt files.
- Conduct regular SEO audits and implement recommendations.

1. Website Management (Shopify & WordPress)

- Manage and maintain company websites on Shopify and WordPress platforms.
- Design, update, and optimize website pages for user experience and conversions.
- Coordinate website development projects and enhancements.
- Implement tracking tools such as:
- Google Analytics
- Google Tag Manager
- Google Search Console
- Meta Pixel
- Conversion APIs
- Monitor website performance, uptime, and security.
- Ensure mobile responsiveness and website best practices.

1. Website Design & Conversion Optimization

- Design landing pages, campaign pages, and promotional microsites.
- Improve website UX/UI to increase engagement and conversions.
- Conduct A/B testing and conversion rate optimization (CRO).
- Collaborate with designers and developers to implement improvements.
- Analyze user behavior using heatmaps and analytics tools.

1. Brand Marketing & Digital Growth

- Develop and execute digital marketing strategies aligned with brand objectives.
- Build brand awareness and online reputation.
- Work closely with content, design, and sales teams.
- Ensure brand consistency across all digital channels.
- Develop marketing campaigns to increase customer acquisition and retention.

1. Content Marketing

- Create and oversee content strategies for:
- Websites
- Blogs
- Social Media
- Email Marketing
- Lead Magnets
- Optimize content for SEO and user engagement.
- Coordinate with content writers, designers, and video creators.

1. Analytics & Reporting

- Monitor and report KPIs including:
- Website Traffic
- Lead Volume
- Conversion Rate
- Cost Per Lead




- ROAS
- Organic Rankings
- Revenue Attribution
- Generate weekly and monthly performance reports.
- Provide strategic recommendations based on data analysis.

Required Qualifications
- Bachelor's degree in Marketing, Business, Digital Marketing, or related field.
- 4+ years of experience in Digital Marketing.
- Proven experience managing successful performance marketing campaigns.
- Hands-on experience with Shopify and WordPress.
- Strong understanding of SEO (On-Page, Off-Page, and Technical SEO).
- Experience with lead generation and conversion optimization.
- Strong analytical and reporting skills.
- Experience working with established brands and scaling digital growth initiatives.

Technical SkillsMarketing Platforms
- Google Ads
- Meta Ads Manager
- LinkedIn Ads
- YouTube Advertising

Analytics & Tracking
- Google Analytics 4 (GA4)
- Google Tag Manager
- Google Search Console
- Looker Studio
- Meta Pixel

SEO Tools
- SEMrush
- Ahrefs
- Screaming Frog
- Moz
- Google Search Console

Website Platforms
- Shopify
- WordPress
- Elementor
- WooCommerce

CRM & Automation
- HubSpot
- Zoho CRM
- Salesforce (preferred)
- Email Marketing Platforms

Preferred Experience
- Experience managing budgets and scaling campaigns.
- Experience working with e-commerce, retail, beauty, hospitality, luxury, lifestyle, or consumer brands.
- Knowledge of marketing automation and CRM systems.
- Experience handling multiple brands and marketing campaigns simultaneously.

Key Performance Indicators (KPIs)
- Qualified Leads Generated
- Cost Per Lead (CPL)
- Return on Ad Spend (ROAS)
- Website Conversion Rate
- Organic Traffic Growth
- Keyword Ranking Improvements
- Revenue Contribution
- Customer Acquisition Cost (CAC)
- Lead-to-Sale Conversion Rate
- Brand Engagement Metrics

What We Offer
- Competitive Salary
- Performance-Based Incentives
- Growth opportunities Opportunities
- Opportunity to Work with Leading Brands
- Collaborative and Growth-Focused Environment
- Professional Development and Training

I can also tailor this JD specifically for Luxury Hospitality / Salon & Beauty Industry (KNK Awadh) if you're hiring for your own business.

📌 Digital Marketing Manager (Lucknow)
🏢 Wildpunch Design
📍 Lucknow