Company Description:

Swoofi is India’s most trusted pet-first digital ecosystem, bringing pet parents, verified services, communities, and causes together on one secure platform. Through offerings such as PawTalks, VetsNow+, Gali Guardians, Protected Paws, and SOS, Swoofi supports pets and animals across everyday care and emergency situations. The platform helps users discover trusted groomers, trainers, cafés, hostels, and shops nearby, while also promoting adoption, NGO initiatives, and memorials to honor pets at every life stage.

With Fur League

India and PawPoints, Swoofi celebrates pets as family and rewards meaningful acts of pet care across India.

Role Description The Digital Marketing Manager will lead and execute Swoofi’s digital marketing strategy across multiple channels to grow brand awareness, engagement, and user acquisition. This full-time, on-site role based in Chandigarh involves planning and managing campaigns, optimizing performance using web and app analytics, and driving lead generation for key offerings such as PawTalks, VetsNow+, and other ecosystem services. The person in this role will oversee social media calendars, content and creatives in partnership with internal teams, and ensure consistent brand storytelling across platforms.

Daily responsibilities include monitoring campaign metrics, managing budgets, coordinating with product and community teams, experimenting with new growth tactics,



and preparing performance reports with actionable insights.

The Digital Marketing

Manager will also stay current with digital trends in pet care and consumer apps to inform ongoing strategy.

Qualifications

- Strong digital marketing skills, including campaign planning, execution, and optimization across paid and organic channels.
- Proficiency in social media marketing, with experience managing brand presence and engagement on major platforms.
- Demonstrated ability in lead generation, performance marketing, and conversion-focused initiatives.
- Experience with web analytics and related tools to interpret data, track KPIs, and improve marketing effectiveness.
- Broad marketing knowledge, including audience segmentation, positioning, and brand communication.
- Excellent written and verbal communication skills, with the ability to tailor messages for diverse audiences.
- Strong analytical, problem-solving, and organizational skills, with attention to detail and deadlines.
- Ability to collaborate effectively with cross-functional teams and work on-site in Chandigarh.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; relevant certifications in digital marketing or analytics are a plus.
- Interest in or familiarity with pets, animal welfare, or consumer apps is highly beneficial.

📌 Digital Marketing Manager (Chandigarh)
🏢 Swoofi
📍 Chandigarh