Company Description ParaFit India is a health-focused company that provides nutritious and delicious customized diet plans delivered directly to customers’ doorsteps. In a fast-paced world where maintaining a healthy diet can be challenging, ParaFit simplifies daily nutrition so individuals can eat well without added stress. Expert nutritionists design personalized meal plans tailored to different fitness and wellness goals.

The company promotes a team-oriented and supportive fitness culture, encouraging people to achieve their health objectives together. ParaFit India offers an opportunity to work at the intersection of nutrition, lifestyle, and customer-centric service.

Role Description The Digital Marketing Manager will be responsible for planning, executing, and optimizing digital marketing campaigns to increase brand awareness and drive customer acquisition for ParaFit India. This full-time, on-site role is based in New Delhi and involves managing social media channels, overseeing content calendars, and engaging with online communities. The role includes developing and implementing performance-driven strategies across paid and organic digital platforms, tracking key metrics, and using web analytics tools to improve campaign effectiveness.

The Digital Marketing

Manager will collaborate with nutritionists, operations,



and leadership to align marketing initiatives with product offerings and customer needs. Daily activities also include managing lead generation funnels, coordinating with design and content teams, monitoring competitors, and preparing regular performance reports.

Qualifications

- Candidates should possess strong Digital Marketing and Marketing skills, with experience creating and managing integrated online campaigns.
- Candidates should possess Social Media Marketing skills, including channel management, content planning, and audience engagement.
- Candidates should possess Lead Generation skills, with the ability to design and optimize funnels, landing pages, and nurturing workflows.
- Candidates should possess Web Analytics skills, including proficiency with tools such as Google Analytics, Meta Business Suite, or similar platforms.
- Experience with performance marketing (e.g., search, social ads), SEO basics, and email marketing is beneficial.
- Strong analytical, communication, and project management skills, with the ability to work cross-functionally in a fast-paced environment.
- Prior experience in consumer brands, health, fitness, or food-tech sectors is an advantage.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

📌 Digital Marketing Manager (New Delhi)
🏢 ParaFit India
📍 New Delhi