Digital Marketing Manager (SEO, Social Media, Google Ads & Meta Ads)

Location: Greater Noida west, Uttar Pradesh

Company: Sapphire Technologies Pvt. Ltd.

Experience: 1–2 Years

Employment Type: Full-Time

Salary: 3LPA

About Sapphire Technologies

Sapphire Technologies is a leading IT company specializing in Web Development, Mobile App Development, Custom Software, ERP Solutions, AI Solutions, and Digital Marketing. We help businesses establish a strong digital presence and achieve measurable growth through innovative technology and result-driven marketing strategies.

Key Responsibilities

- Develop and execute comprehensive digital marketing strategies aligned with business goals.
- Manage digital marketing budgets and ensure effective utilization of resources.
- Develop and implement on-page, off-page, and technical SEO strategies.
- Plan, execute, and optimize paid campaigns on Google Ads and other relevant platforms.
- Conduct A/B testing to improve advertising effectiveness.
- Plan and execute social media campaigns to increase brand awareness and engagement.
- Develop and execute content marketing strategies for blogs, landing pages, websites, and social media.
- Ensure content is optimized for SEO and aligned with brand guidelines.
- Manage website performance, user experience, and conversion optimization initiatives.
- Monitor website traffic, user behavior, bounce rates, and conversion rates.

Social Media Management

- Plan, create, and schedule engaging content for LinkedIn, Instagram, Facebook, and other social media platforms.
- Write captions, hashtags, and content aligned with the brand voice.
- Coordinate with graphic designers and video editors for social media creatives.
- Maintain a consistent posting calendar.
- Monitor engagement, respond to comments/messages when required, and grow the brand's online presence.
- Stay updated with social media trends and platform updates.

Meta Ads (Facebook & Instagram)





- Create and manage Meta and Google advertising campaigns for lead generation and brand awareness.
- Set up and optimize target audiences, custom audiences, and lookalike audiences.
- Monitor campaign performance and optimize budgets to improve ROI.
- Conduct A/B testing for creatives, ad copy, and audience targeting.
- Track conversions using Meta Pixel and Events Manager.
- Analyze key metrics such as CPL, CTR, CPC, CPA, and ROAS.

Analytics & Reporting

- Generate weekly and monthly performance reports.
- Analyze SEO, social media, and paid campaign performance.
- Provide actionable recommendations based on campaign insights and analytics.
- Track website traffic, lead generation, and engagement metrics.

Collaboration

- Work closely with the content, design, and development teams.
- Assist in brainstorming creative campaign ideas.
- Stay informed about the latest digital marketing trends, Google algorithm updates, and Meta advertising best practices.

Required Skills

- 1–2 years of hands-on experience in SEO, Social Media Management, Google Ads and Meta Ads.
- Valuable understanding of On-Page, Off-Page, and Technical SEO.
- Experience with Meta Ads Manager and Meta Business Suite.
- Familiarity with Google Analytics 4 (GA4) and Google Search Console.
- Experience in content planning and social media scheduling.
- Understanding of Meta Pixel, Events Manager, and conversion tracking.
- Strong analytical, communication, and problem-solving skills.

Preferred Qualifications

- Bachelor's degree in Marketing, Business, IT, Mass Communication, or a related field.
- Meta Blueprint or Google certifications are an added advantage.
- Experience working with IT, SaaS, E commerce or service-based businesses is preferred.

Apply Now

If you're passionate about SEO, Social Media Marketing, and Performance Marketing, and want to build your career with a growing technology company, we'd love to hear from you.

Contact: [email protected] or +91 (phone hidden)

📌 Digital Marketing Manager (Noida)
🏢 Sapphire Technologies
📍 Noida