Digital Marketing Manager B2B Healthcare Technology | US Market

Location: Remote (India)

Experience: 5 to 10 years

Shift: 5:30 PM 2:30 AM IST

Role Overview

We're looking for a results-driven B2B digital marketer to build our demand generation engine in the US healthcare market. You'll own campaigns on LinkedIn and Google, build our brand and social presence, and generate qualified leads and sales meetings with practice owners, administrators, physicians, and revenue cycle leaders. Success in this role is measured in pipeline, not impressions. You'll also support digital marketing for our partner medical group as needed.

Key Responsibilities

Demand Generation and Lead Generation

- Plan, run, and optimize B2B campaigns on LinkedIn Ads and Google Ads targeting US healthcare decision-makers: practice owners, physicians, practice administrators, CFOs, CIOs, and billing/RCM leaders.
- Build account-based marketing (ABM) campaigns for target practices and groups by specialty, size, and region.
- Design and run email campaigns and lead nurture sequences for a long, considered sales cycle.
- Generate marketing-qualified leads and booked sales meetings, and work closely with sales to improve lead quality and conversion.
- Track leads through to pipeline and closed business in the CRM, and measure cost per lead, cost per meeting, and pipeline influenced.

Content and Positioning

- Create and promote content that speaks to practice pain points: case studies, product pages, ROI stories, webinars, blog posts, and short videos.
- Turn results from our production deployments into compelling proof points,



working with product and clinical teams.
- Develop landing pages and offers (demos, assessments, webinars) that convert.

LinkedIn, Social Media and Brand

- Build and manage our company presence on LinkedIn and other relevant channels: content calendars, posting, engagement, and follower growth among target audiences.
- Support thought-leadership content for company leadership on LinkedIn.
- Promote participation in industry events and associations (e.g., MGMA, HIMSS, HFMA, specialty societies).

Medical Group Marketing Support (Secondary)

- Support Google Ads, Meta campaigns, Google Business Profile management, and social media for our partner multi-location medical group as needed.

Compliance, Tracking and Reporting

- Set up and maintain tracking and analytics (GA4, Google Tag Manager, LinkedIn Insight Tag, CRM attribution).
- For any healthcare provider websites, ensure no patient information or health condition data is sent to ad platforms, and follow Google and Meta healthcare advertising policies.
- Work with our technology team before adding any new tracking tools or scripts to our websites.
- Prepare clear monthly performance reports for leadership, covering pipeline, spend, cost per result, learnings, and next steps.

Required Skills





- 5+ years of hands-on B2B digital marketing experience, with at least 2 years marketing to the US healthcare market (healthcare technology, SaaS, RCM services, or health IT).
- Proven, hands-on experience running LinkedIn Ads and Google Ads lead generation campaigns.
- A track record of measurable pipeline results: qualified leads, booked meetings, and revenue influenced, not just clicks or followers.
- Experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce, Zoho), including lead scoring and nurture workflows.
- Solid B2B content and copywriting skills for US professional audiences.
- Strong working knowledge of GA4, Google Tag Manager, and conversion tracking.
- Understanding of the US healthcare buyer: how medical practices make purchasing decisions and who is involved.
- Awareness of HIPAA and privacy requirements for healthcare marketing and tracking.
- Ability to work independently and own results end to end.

Nice to Have

- Experience marketing AI, clinical documentation, EHR/EMR, or RCM products.
- Account-based marketing tools (e.g., 6sense, Demandbase, ZoomInfo, Apollo).
- Healthcare provider or patient acquisition marketing experience, especially multi-location practices (Google Business Profile, local SEO, Meta Ads).
- Webinar and event marketing experience.
- SEO and content marketing experience.
- Experience with WordPress and landing page tools.
- Basic design and video skills (Canva, Adobe tools).
- LinkedIn Marketing, Google Ads, or HubSpot certifications.

📌 Digital Marketing ManagerB Healthcare Technology | US Market (Delhi)
🏢 Verita Software
📍 Delhi