We’re Hiring | Digital Marketing – SEO & Performance Marketing

BASI Pilates India is growing, and we’re looking for a Digital Marketing professional who can help us scale our digital presence, generate quality leads, and build a robust online growth engine.

This role will work across SEO + Performance Marketing, with a strong focus on lead generation for our Pilates studios and franchise network.

What You’ll Do• Drive SEO strategy and grow organic traffic & rankings

- Plan and manage Google Ads & Meta Ads campaigns
- Generate qualified leads for BASI Pilates studios and franchise opportunities
- Optimize campaigns for CPL, conversions and ROI
- Manage local SEO for multiple studio locations
- Conduct keyword research, competitor analysis and content optimization
- Set up and monitor GA4, Search Console, Meta Pixel & conversion tracking
- Analyze campaign performance and identify growth opportunities
- Work with the creative/content team on ads, landing pages and campaigns
- Prepare regular performance reports and actionable insights

What We’re Looking For• 2–5 years of experience in SEO & Performance Marketing




- Hands-on experience with Google Ads & Meta Ads
- Strong understanding of SEO, keyword research and local SEO
- Experience with lead-generation campaigns
- Good understanding of GA4, Google Search Console & tracking
- Data-driven mindset with a strong focus on ROI
- Ability to independently plan, execute and optimize campaigns

Experience in fitness, wellness, healthcare, lifestyle, hospitality or franchise businesses will be an advantage.

? Location: Cannought Place, New Delhi

Type: Full-Time

BASI Pilates is a globally recognised Pilates studio brand founded by Rael Isacowitz, built around the philosophy of The Art & Science of Human Movement.It is present across 55 countires.As BASI Pilates expands its studio network across India, we are looking for an experienced and highly organised Franchise Operations & Support Manager to manage the day-to-day relationship with franchise partners and ensure every BASI Pilates studio operates according to brand, operational, service and business standards.

📌 Digital Marketing Manager (New Delhi)
🏢 BASI Pilates - India
📍 New Delhi