Digital Marketing & Demand Generation Specialist

Experience: 2-4 Years

Location: Bangalore

Role Overview

We are looking for a hands-on Digital Marketing & Demand Generation Specialist to manage SEO, AI SEO, social media campaigns, email marketing, and B2B lead-generation activities.

Key Responsibilities

- Optimize website content for SEO and AI search (ChatGPT, Gemini, Perplexity, Google AI).
- Execute LinkedIn and digital marketing campaigns and track performance.
- Create HTML emailers/newsletters for internal and external campaigns.
- Track website and campaign visitors using Apollo and other marketing tools.
- Identify relevant companies and decision-makers through LinkedIn/Sales Navigator.
- Build prospect lists and add relevant contacts to targeting and retargeting campaigns.
- Monitor website traffic, campaign performance, and lead-generation metrics.
- Prepare regular marketing reports and insights.





Required Skills

- 24 years of hands-on experience in digital marketing / B2B marketing / demand generation.
- Strong SEO experience; exposure to AI SEO/GEO/AEO preferred.
- Experience with Apollo.io and LinkedIn Sales Navigator.
- Experience in LinkedIn campaigns and B2B lead generation.
- Working knowledge of GA4, Google Search Console, and HTML/CSS.
- Positive communication and analytical skills.

Candidate Profile to Target Prioritize B2B/IT services/SaaS marketers with hands-on experience in SEO, Apollo, LinkedIn prospecting, campaign execution, and HTML emailers.

Hiring recommendation: Keep 2-4 years as the target. 34 years would be the sweet spot for this requirement.

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