Job Summary

We are looking for a motivated and results-driven Digital Marketing Executive to develop, implement, and manage digital marketing campaigns across multiple online channels. The ideal candidate should have a strong understanding of SEO, social media, paid advertising, content marketing, email marketing, and digital analytics.

Key Responsibilities

- Plan and execute digital marketing campaigns across Google, Meta, Instagram, LinkedIn, and other relevant platforms.

- Manage and optimize Google Ads and social media advertising campaigns to achieve business and marketing objectives.

- Implement SEO strategies, including keyword research, on-page optimization, link building, and performance monitoring.

- Create, coordinate, and publish engaging content for websites, social media platforms, blogs, and other digital channels.

- Manage social media accounts and develop content calendars to increase engagement and brand visibility.

- Monitor website traffic, campaign performance, conversions, and other key marketing metrics.

- Use tools such as Google Analytics, Google Search Console, Google Ads, and Meta Business Suite to analyze performance and generate reports.

- Conduct competitor and market research to identify new digital marketing opportunities.

- Coordinate with graphic designers, content writers, sales teams, and other departments to execute marketing campaigns.

- Manage email marketing campaigns and monitor open rates, click-through rates, and conversions.

- Regularly test and optimize campaigns,



landing pages, creatives, and audience targeting.

- Prepare monthly digital marketing performance reports and provide actionable insights.

- Stay updated on the latest digital marketing trends, algorithms, tools, and best practices.

Required Skills

- Strong knowledge of SEO, SEM, social media marketing, Google Ads, and Meta Ads.

- Good understanding of Google Analytics and digital marketing KPIs.

- Experience with content marketing and social media management.

- Basic knowledge of website CMS platforms such as WordPress.

- Strong written and verbal communication skills.

- Analytical and problem-solving ability.

- Good time-management and project-management skills.

- Ability to work independently as well as part of a team.

Preferred Qualifications

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

- Certification in Google Ads, Google Analytics, Meta, HubSpot, or other relevant digital marketing platforms is an advantage.

- Previous experience managing paid digital advertising campaigns is preferred.

Key Performance Indicators (KPIs)

- Website traffic and organic growth

- Search engine rankings

- Lead generation and conversion rate

- Cost per lead (CPL)

- Return on ad spend (ROAS)

- Social media reach and engagement

- Email campaign performance

- Overall digital campaign ROI

Pay: ₹10,000.00 - ₹20,000.00 per month

Benefits

- Adaptable schedule

Work Location: In person

📌 Digital Marketing Executive (Karunagappalli)
🏢 Zeduxe
📍 Karunagappalli