We are seeking a results-driven Digital Marketing Executive with a solid foundation in SEO and Google Ads. The ideal candidate will have hands-on experience in technical SEO, programmatic SEO strategies, and a solid understanding of Google's EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) framework to drive organic growth and paid campaign performance.

Key Responsibilities

SEO & Technical Architecture

- Conduct comprehensive website audits to identify crawl issues, indexing errors, and performance bottlenecks.
- Design and implement SEO-friendly site architecture, including logical URL structures, internal linking strategies, and schema markup.
- Execute programmatic SEO initiatives to scale content production for high-volume keyword clusters while maintaining quality and relevance.
- Optimize on-page elements (title tags, meta descriptions, headers, content) based on keyword research and search intent.
- Monitor SEO performance using Google Analytics 4, Google Search Console, and industry-standard tools (Ahrefs, SEMrush, Screaming Frog).
- Collaborate with developers to implement technical SEO best practices and resolve blockers.

Google Ads & Performance Marketing
- Plan, execute, and manage Google Ads campaigns across Search, Display, and Performance Max.




- Conduct keyword research, write compelling ad copy, and design high-converting landing pages.
- Monitor and optimize bidding strategies, quality scores, and conversion tracking to improve ROAS and lower CPA.
- Perform A/B testing on ad variations, audiences, and landing pages to improve CTR and conversion rates.
- Prepare weekly and monthly performance reports with actionable insights.

EEAT & Content Strategy
- Apply Google's EEAT framework to content planning, ensuring content demonstrates real-world experience, subject-matter expertise, and trust signals.
- Work with content writers to develop author bios, cite credible sources, and showcase first-hand experience in niche topics.
- Build topical authority through content clusters, expert contributions, and strategic link-building.

Cross-functional Collaboration

Collaborate with content, design, and development teams to align SEO and paid strategies with broader marketing goals

Required Qualifications

- 1–3 years of hands-on experience in digital marketing, with a focus on SEO and Google Ads.
- Proven track record of improving organic rankings and managing profitable Google Ads campaigns.

📌 Digital Marketing Executive (Coimbatore)
🏢 Search Engineers
📍 Coimbatore