We are looking for a performance-driven Digital Marketing professional who can independently manage Meta Ads, Google Ads, Social Media, lead generation campaigns, and digital marketing activities.

The ideal candidate should have solid hands-on experience in paid advertising, social media management, campaign optimization, and generating quality leads.

Key Responsibilities

- Meta Ads Management

Plan, create, launch and manage campaigns on Facebook & Instagram.

Manage Lead Generation, Traffic, Engagement and Conversion campaigns.

Develop audience targeting, retargeting and lookalike strategies.

Monitor CPL, CTR, CPC, CPM, Conversion Rate and ROAS.

Continuously optimize campaigns to improve lead quality and campaign performance.

- Google Ads

Manage Google Search, Display, Performance Max and YouTube campaigns.

Conduct keyword research and competitor analysis.

Create and optimize ad copies, keywords, audiences and bidding strategies.

Track conversions and optimize campaigns based on performance.

Manage budgets effectively to achieve campaign objectives.

- Social Media Management

Manage company social media platforms including Instagram, Facebook, LinkedIn and YouTube.

Plan and maintain a monthly content calendar.

Coordinate with graphic designers/content creators for posts, reels, videos and creatives.

Monitor engagement, followers, reach and overall social media performance.

Stay updated with social media trends and platform updates.

- Lead Generation & Performance Marketing

Generate high-quality leads through paid digital campaigns.





Analyze lead quality and coordinate with the sales team.

Track campaign-to-lead and lead-to-conversion performance.

Identify opportunities to improve campaign ROI and reduce CPL.

- Analytics & Reporting

Prepare regular performance reports for Meta and Google campaigns.

Analyze Google Analytics, Google Ads and Meta Ads Manager data.

Provide actionable insights and recommendations for improving performance.

Required Skills

Hands-on experience with Meta Ads Manager

Strong knowledge of Google Ads

Social Media Management

Lead Generation & Performance Marketing

Audience Targeting & Retargeting

Google Analytics / GA4

Basic knowledge of SEO will be an added advantage

Good understanding of marketing funnels and conversion tracking

Strong analytical and communication skills

Ability to manage multiple campaigns simultaneously

Preferred Candidate

2–5 years of relevant experience in Digital Marketing

Experience in Real Estate / E-commerce / D2C / Retail will be an advantage

Should be able to independently manage paid campaigns from planning to reporting

Should have a data-driven approach with a focus on leads, conversions and ROI

Knowledge of AI tools for content creation, marketing and campaign optimization will be an added advantage.

Key Performance Areas (KPIs)

Quality Lead Generation

Cost Per Lead (CPL)

Conversion Rate

Campaign ROI / ROAS

Social Media Growth & Engagement

Website Traffic & Conversions

Overall Digital Marketing Performance

Salary: depending on experience and skills.

📌 Digital Marketing Executive (Noida)
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📍 Noida