We are looking for a performance-driven and hands-on Digital Marketing Executive to manage and execute digital marketing activities across paid, organic, social media, search, content, website and marketing automation channels. The candidate will be responsible for generating traffic, leads, enquiries, customer engagement and online revenue through effective digital marketing campaigns. The ideal candidate should be comfortable working with numbers and analytics, creating and optimizing campaigns, coordinating with creative/content teams, managing digital platforms and continuously experimenting with new approaches to improve performance.

This is a hands-on execution role requiring someone who can independently manage day-to-day digital marketing activities while contributing ideas for growth. A.

Performance

Marketing B.

Search Engine

Optimization – SEO, AEO, GEO C.

Social Media

Optimization &

- Marketing D.

Content

Marketing E. Website, E-commerce, Marketplaces - Optimization &

- Marketing F. Lead Generation &
- Conversion G. WhatsApp, Email &
- Marketing Automation H. Analytics &
- Reporting I.

Google

Analytics &

- Tracking J. Competitor &
- Market Research KEY PERFORMANCE INDICATORS – KPIs The candidate's performance will be evaluated based on measurable business outcomes such as: Qualified leads generated Cost per lead Customer acquisition cost Website traffic growth Organic traffic growth Search rankings Conversion rate E-commerce revenue ROAS Campaign ROI Social media engagement Email/WhatsApp engagement Lead-to-customer conversion Marketing-qualified leads Overall digital revenue contribution TECHNICAL SKILLS The ideal candidate should have working knowledge of:



Advertising Platforms Google Ads Meta Ads Manager YouTube Ads Google Performance Max Analytics Google Analytics 4 Google Search Console Google Tag Manager Looker Studio / Data Studio Excel / Google Sheets SEO Google Keyword Planner SEMrush / Ahrefs / Ubersuggest or similar tools SEO auditing tools Social Media Meta Business Suite Instagram LinkedIn YouTube CRM &
- Automation CRM platforms Email marketing platforms WhatsApp marketing platforms Marketing automation tools Website WordPress Shopify or other CMS/e-commerce platforms Creative Tools Basic knowledge of tools such as: Canva Photoshop CapCut or similar video-editing tools DESIRED CANDIDATE – IDEAL PROFILE The ideal candidate would be someone who: Understands digital marketing beyond social media posting. Has hands-on experience running paid campaigns. Understands the relationship between traffic, leads, conversion and revenue. Can analyse campaign data independently. Can identify why campaigns are underperforming. Understands and implements SEO, GEO, AEO. Has experience with website/e-commerce platforms. Understands conversion funnels. Can coordinate with creative and content teams. Is comfortable working with Excel/Google Sheets. Has a robust interest in AI and emerging marketing technologies. Can work independently with minimum supervision. Takes ownership of results. Is comfortable working in a fast-paced environment. DESIRED CANDIDATE SUMMARY We are looking for a Digital Marketing Executive who is more than a campaign operator. The ideal candidate should understand how digital marketing contributes to business growth and revenue.

The person should combine: Digital Marketing Performance Marketing Analytics SEO Social Media Content Lead Generation Conversion Optimization Marketing Automation. A strong candidate should be hands-on, data-driven, curious, proactive and commercially aware, with the ability to execute campaigns independently and continuously improve performance.

Suggested Experience: 2–5 years Suggested Qualification Any Bachelor's Degree Digital Marketing certification preferred Core Skills Google Ads | Meta Ads | SEO AEO GEO | Social Media | GA4 | GTM | Lead Generation | Analytics | Content Marketing | E-commerce | Marketing Automation Ownership | Analytical Thinking | Creativity | Proactive | Result-Oriented | Fast Learner | Problem Solver

📌 Digital Marketing Executive (Chennai)
🏢 kIWI NUTRITECH
📍 Chennai