Key Responsibilities Lead Generation &

- Campaigns

- Develop and execute paid ad campaigns (Google Ads, LinkedIn, Facebook, Instagram).

- Generate high-quality leads for Red Hat training programs.

- Track and optimize cost per lead (CPL) and conversion rates.

SEO &

- Website Management

- Optimize website for SEO (on-page & off-page).

- Improve organic rankings and drive traffic through blogs & backlinks.

- Monitor website analytics and suggest improvements.

Social Media &

- Branding

- Manage and grow HawkStack's presence on LinkedIn, Instagram, Facebook, and Twitter.

- Plan and execute content strategies, reels, and video marketing.

- Run engagement campaigns to boost brand awareness.

Email &

- WhatsApp Marketing

- Create and execute email marketing campaigns for Red Hat certification programs.

- Automate follow-ups and drip campaigns for lead nurturing.

- Use WhatsApp marketing to engage with potential learners.

Performance Tracking &

- Reporting

- Analyze digital marketing metrics and prepare weekly & monthly reports.

- Optimize campaigns based on ROI and lead quality.

📌 Digital Marketing Executive (Bengaluru)
🏢 QCS DC Labs
📍 Bengaluru