Digital Marketing Executive Social Media & Digital Marketing
Company: INOBAL
Location: Ahmedabad, Gujarat
Work Mode: Work from office
Experience Required: 1–3 years
Salary: 15,000–25,000 per month, based on experience and skills
About the Role
INOBAL is looking for a creative, organised and results-oriented Digital Marketing Executive to manage the digital presence of INOBAL and Worth Minds.
The primary focus will be social media management, supported by content marketing, basic SEO, email marketing, website updates, paid campaign support and performance reporting. You will work with the design, video and business development teams to build brand awareness, engage relevant audiences and generate business enquiries.
Key Responsibilities
1. Social Media Management
- Manage company profiles on LinkedIn, Instagram, Facebook, X and Threads.
- Develop monthly content calendars and weekly publishing schedules aligned with business priorities.
- Create platform-specific captions, posts, carousels, stories, polls and short-form video concepts.
- Schedule approved content and check copy, visuals, links and tags before publishing.
- Keep profile descriptions, banners, contact details and links updated.
- Support leadership profiles with approved professional content when assigned.
2. Content Planning & Creative Coordination
- Research audience interests, industry developments and competitor content to identify relevant topics.
- Write engaging content around business challenges, services, solutions, company updates and magazine features.
- Prepare clear briefs and scripts for graphic designers and video editors.
- Coordinate creative production, feedback, approvals and publishing deadlines.
- Repurpose blogs, interviews, magazine articles and videos into suitable social media formats.
- Maintain consistent brand tone, messaging and visual presentation.
3. Community Management & Organic Growth
- Monitor comments, messages, mentions and reviews.
- Respond professionally to routine queries and route business enquiries to the relevant team.
- Build engagement through useful conversations, interactive content and relevant collaborations.
- Identify suitable industry communities and partnership opportunities.
- Test content formats, topics and posting schedules to improve audience relevance and engagement.
4. Website & Basic SEO
- Update website pages, blogs, service descriptions and campaign content using the company’s content management system.
- Conduct basic keyword research and support on-page SEO through titles, headings, meta descriptions, internal links and image alt text.
- Check for outdated information, broken links and content issues.
- Coordinate technical fixes and website improvements with the IT team.
- Monitor website traffic and search performance using available analytics tools.
5. Email Marketing
- Assist with newsletters, promotional emails and follow-up campaigns for approved contact lists.
- Write subject lines, email copy and explicit calls to action.
- Support audience segmentation, scheduling and campaign testing.
- Track delivery, clicks, enquiries and unsubscribes to improve future campaigns.
6. Paid Advertising Support
- Assist with planning and executing approved Meta and LinkedIn advertising campaigns.
- Coordinate advertising copy, visuals, audience targeting and landing-page requirements.
- Monitor campaign spending and performance within approved budgets.
- Suggest improvements based on clicks, conversions and lead quality.
- Escalate budget changes and major campaign adjustments for approval.
7. Lead Generation & Sales Coordination
- Support campaigns that promote INOBAL’s services and Worth Minds initiatives.
- Record enquiries from social media, websites and digital campaigns.
- Maintain accurate campaign and lead-source information in shared trackers or the CRM.
- Coordinate with the business development team to understand lead quality and improve campaign messaging.
8. Analytics & Reporting
- Prepare weekly and monthly reports covering completed activities, campaign results and upcoming priorities.
- Track reach, engagement, relevant audience growth, website traffic, enquiries and campaign conversions.
- Explain which activities are producing results and recommend practical improvements.
- Maintain organised content calendars, campaign records and creative assets.
Required Skills & Experience
- 2–3 years of practical experience in digital marketing, with strong ownership of social media accounts.
- Good English writing, editing and professional communication skills.
- Experience with Meta Business Suite, social media scheduling tools and platform analytics.
- Working knowledge of content marketing, basic SEO, email marketing and website content updates.
- Ability to interpret performance data and turn findings into clear actions.
- Strong organisation, attention to detail and ability to manage multiple deadlines.
- A portfolio demonstrating your work, responsibilities and campaign results.
Preferred Skills
- Experience with B2B brands, professional services or publishing.
- Familiarity with Canva, WordPress, Google Analytics and Google Search Console.
- Basic knowledge of paid advertising, conversion tracking and CRM tools.
- Relevant education or certifications in marketing, communications or digital marketing.
Performance Expectations
- Consistent, accurate and timely content publishing.
- Growth in relevant audiences and meaningful engagement.
- Improved website visibility and campaign performance.
- Qualified business enquiries and timely handover to the sales team.
- Clear reporting, reliable coordination and continuous improvement.
How to Apply Send your CV and portfolio to
[email protected] with the subject line:
Application – Digital Marketing Executive
Please include
- Links to social media accounts or campaigns you have managed.
- A brief explanation of your contribution and results.
- Current CTC and expected CTC.
- Notice period or earliest joining date.
- Current location and availability to work from our Ahmedabad office.
📌 Digital Marketing Executive (Ahmedabad)
🏢 Inobal Enterprise
📍 Ahmedabad