Digital Marketing Executive

Position: Digital Marketing Executive

Experience: Minimum 2 years preferred

Industry: School / Education

Key Duties & Responsibilities:

- Social Media Management
- Manage school social media accounts such as Instagram, Facebook, YouTube, and LinkedIn.
- Plan and publish regular posts, reels, stories, and event updates.
- Maintain a consistent and professional brand image.
- Content Creation
- Create engaging content for admissions, school events, achievements, activities, and announcements.
- Coordinate with teachers and management to collect photos, videos, and event information.
- Prepare captions, hashtags, posters, and promotional content.
- Digital Advertising
- Plan and manage Meta (Facebook & Instagram) Ads and other digital campaigns.
- Create admission-focused campaigns to generate enquiries and leads.
- Monitor campaign performance and optimize advertisements based on results.
- Lead Generation & Admission Support
- Generate prospective student enquiries through digital marketing campaigns.
- Track and maintain digital leads and coordinate with the Admission Counsellor.
- Follow up on digital enquiries when required.
- Website Management
- Coordinate website updates related to admissions, events, news, achievements, and school activities.
- Ensure significant information is accurate and updated.
- Video & Creative Marketing
- Coordinate and create short promotional videos, student testimonials, reels, and event videos.
- Have basic knowledge of Canva, video editing, poster designing,



and photo editing.
- SEO & Online Presence
- Support basic SEO activities to improve the school's online visibility.
- Monitor Google search presence, reviews, and online engagement.
- Analytics & Reporting
- Track social media reach, engagement, leads, website traffic, and advertising performance.
- Prepare regular digital marketing reports for management.
- Identify successful campaigns and areas requiring improvement.
- Event Promotion
- Promote school events, admission campaigns, competitions, celebrations, sports activities, and achievements through digital platforms.
- Capture and publish event-related content promptly.
- Brand Promotion
- Ensure all digital content follows the school's branding, tone, and communication standards.
- Promote the school's facilities, academics, achievements, activities, and unique features.

Required Skills
- Minimum 2 years of experience in Digital Marketing
- Good knowledge of Instagram, Facebook, YouTube and Google
- Experience with Meta Ads and lead generation
- Good communication and content-writing skills
- Knowledge of Canva and basic video/photo editing
- Basic knowledge of SEO and Google Analytics
- Ability to manage multiple campaigns and meet deadlines
- Experience in school/education marketing will be an advantage.

Interested candidates can post resumes to E-Mail - [email protected]

Phone - (phone hidden)

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits

- Provident Fund

Work Location: In person

📌 Digital Marketing Assistant (Bengaluru)
🏢 BRS Global School
📍 Bengaluru