About the Role

Foxhill Tourism Global Pvt. Ltd. is looking for a creative, proactive and digitally savvy Digital Media & Content Marketing Executive who can independently manage our digital presence and create compelling marketing content for our travel business.

This is a hands-on role. We are looking for someone who can conceptualise an idea, create the content, publish it, manage the platform, track its performance and recommend what should be done next.

The person will be responsible for social media management, reels and video creation, website updates, marketing creatives, print collateral, digital advertising and lead-generation initiatives.

The ideal candidate should have a strong understanding of what makes travel content engaging and should be able to convert destinations, experiences and offers into content that generates reach, enquiries and ultimately business leads.

Key Responsibilities

1. Social Media Management

Manage and grow Foxhill Tourism's presence across:

- Instagram
- Facebook
- LinkedIn
- YouTube
- X (Twitter)
- Other relevant digital platforms

Responsibilities include

- Plan and maintain a monthly social media content calendar.
- Create and publish regular posts, stories, reels, carousels and videos.
- Write engaging captions, headlines, hooks, scripts and promotional copy.
- Research trending topics, formats, hashtags, sounds and travel-related content.
- Maintain consistency in brand voice, visual identity and communication.
- Monitor comments, messages and audience engagement.
- Identify opportunities to improve reach, engagement and follower growth.
- Repurpose content across multiple platforms appropriately.

2. Video & Reel Creation The candidate should be comfortable creating content independently, not merely coordinating with an external agency.

Responsibilities include

- Conceptualising and creating short-form videos and Reels.
- Creating destination videos, travel tips, promotional videos and campaign content.
- Writing short scripts and hooks for videos.
- Editing videos using tools such as Canva, CapCut, Adobe Premiere Pro, InShot or similar platforms.
- Adding music, transitions, subtitles, text overlays and appropriate branding.
- Creating content suitable for Instagram Reels, YouTube Shorts and other platforms.
- Keeping track of current social media video trends.

A strong portfolio of Reels/videos will be an advantage.

3. Content Creation & Copywriting

Create marketing content for

- Social media
- Website
- Blogs
- Destination pages
- Travel packages
- Promotional campaigns
- Email/WhatsApp marketing
- Brochures
- Flyers
- Advertisements
- Presentations
- Other marketing communication The candidate should be able to convert a travel product into interesting, persuasive and customer-focused content, rather than simply describing a destination.

4. Website Management

Manage and regularly update the Foxhill Tourism website.

Responsibilities include

- Updating destination pages.
- Uploading and updating travel packages.
- Adding new offers and promotions.
- Updating images, banners and other website content.
- Publishing blogs and travel-related articles.
- Checking website content for accuracy.
- Ensuring offers, prices, destinations and contact information are updated.
- Identifying outdated or non-performing content.
- Coordinating with the website developer/agency whenever technical changes are required.
- Suggesting improvements in website navigation,



content and customer experience.
- Supporting basic SEO activities and website visibility.

Basic knowledge of WordPress/CMS, SEO, Google Analytics/GA4 and Google Search Console will be preferred.

5. Digital Advertising & Paid Campaigns

Manage and coordinate online advertising campaigns.

Responsibilities include

- Planning and executing Meta Ads campaigns.
- Supporting Instagram and Facebook lead-generation campaigns.
- Coordinating Google Ads campaigns, where required.
- Creating ad creatives, copy and campaign concepts.
- Defining appropriate target audiences in consultation with management.
- Monitoring campaign performance.
- Tracking leads, enquiries, cost per lead and conversions.
- Recommending changes to improve campaign performance.
- Coordinating with external agencies/freelancers where specialised expertise is required.

6. Lead Generation Strategy A key responsibility of this role will be to use digital media as a business-generation tool, not just a branding tool.

The candidate will

- Formulate and recommend strategies to generate qualified leads through social media.
- Identify which destinations, offers and customer segments are generating the highest interest.
- Suggest campaigns based on seasonality, destination demand and customer behaviour.
- Analyse which content generates enquiries.
- Recommend improvements in campaigns, landing pages and calls-to-action.
- Track enquiries generated through social media and digital campaigns.
- Work closely with the sales team to understand lead quality and conversion.
- Develop ideas for lead magnets, contests, campaigns and destination promotions.

7. Marketing Creatives & Print Material

Responsible for creating and coordinating the production of offline marketing material including:

- Flyers
- Brochures
- Posters
- Standees
- Visiting cards
- Destination cards
- Travel package leaflets
- Event/society promotional material
- Corporate presentations
- Exhibition material
- Other branded promotional material The candidate will also be responsible for:
- Getting quotations from printers.
- Coordinating with printers/vendors.
- Checking artwork before printing.
- Ensuring correct specifications, sizes and branding.
- Following up on printing and delivery.
- Maintaining consistency with Foxhill's brand guidelines.

8. Content Calendar & Campaign Planning

- Prepare weekly and monthly content calendars.
- Plan destination campaigns around travel seasons and holidays.
- Develop campaigns for domestic and international destinations.
- Plan promotional campaigns for new launches and special offers.
- Coordinate content requirements with the sales team.
- Ensure content is created and published within agreed timelines.
- Maintain a forward-looking calendar for important travel dates, festivals, holidays and campaigns.

9. Analytics, Reporting & Recommendations The candidate will be expected to measure the performance of digital marketing activities.

Track and report on

- Reach
- Engagement
- Followers
- Video views
- Reel performance
- Website traffic
- Enquiries
- Leads generated
- Cost per lead




- Campaign performance
- Conversion indicators

Required Skills

Must Have

- Minimum 1 year of relevant experience in Digital Marketing/Social Media/Content Creation.
- Solid knowledge of Instagram, Facebook and LinkedIn.
- Working knowledge of YouTube and X.
- Hands-on experience creating Reels and short-form videos.
- Good copywriting and communication skills.
- Good understanding of Canva or similar design tools.
- Basic video editing skills.
- Understanding of social media algorithms, trends and engagement.
- Ability to create and manage content calendars.
- Basic understanding of Meta Ads.
- Basic understanding of SEO and website management.
- Ability to work independently and manage multiple deadlines.
- Strong attention to detail.

Good to Have

- WordPress/CMS experience.
- Google Analytics/GA4 knowledge.
- Google Search Console knowledge.
- Google Ads experience.
- Meta Ads Manager experience.
- Basic SEO knowledge.
- Photography/video shooting skills.
- Experience in the travel, hospitality, lifestyle or consumer industry.
- Knowledge of AI tools for content creation, research and ideation.
- Experience coordinating with printers, designers and external vendors.

The Ideal Candidate

We are looking for someone who is:

- Thinks beyond simply “posting on Instagram.”
- Understand how content can generate enquiries and sales.
- Have an eye for good design and visual storytelling.
- Be aware of current social media trends.
- Be willing to experiment with new content formats.
- Take ownership of tasks from concept to execution.
- Be comfortable working in a fast-moving entrepreneurial environment.
- Be able to work independently without constant supervision.
- Have excellent organisational and communication skills.

Key Performance Indicators (KPIs)

Success in this role will be measured through:

- Consistency and quality of social media content.
- Growth in reach and engagement.
- Growth in relevant followers/audience.
- Quality and quantity of digital leads.
- Performance of paid campaigns.
- Website traffic and enquiries.
- Reel/video performance.
- Timely updating of website and marketing material.
- Quality and turnaround time of creatives.
- Ability to generate new campaign ideas.
- Contribution to overall marketing and sales objectives.

Educational Qualification

Bachelor's degree/diploma in any of the following or a related field:

- Digital Marketing
- Marketing
- Mass Communication
- Advertising
- Media & Communications
- Journalism
- Business/Management

Relevant practical experience and a strong portfolio may be considered alongside formal qualifications.

Portfolio Requirement

Candidates must share their previous work/portfolio, including wherever possible:

- Reels/videos created
- Social media pages managed
- Campaigns executed
- Creatives designed
- Websites managed
- Digital advertisements
- Content calendars
- Examples of lead-generation campaigns

Candidates who can demonstrate actual results and measurable growth will be preferred.

What We Are Looking For

We are not looking for someone who only knows how to post on social media.

We are looking for a Digital Media & Content Marketing qualified who can create, execute, analyse and improve our digital marketing efforts with a clear focus on brand visibility and lead generation.

Salary: As per industry standards, commensurate with experience, skills and demonstrated capability.

📌 Digital Marketing and Content Media Executive (Pune)
🏢 Foxhill Tourism
📍 Pune