Digital Campaigns Manager

? Chennai | ? Hybrid — 3 days/week | ? 2+ years | ? Full-time

About Pitch Innovations

Pitch Innovations is a Chennai-based music technology company building creative tools for the next generation of music producers.

Founded in 2020, we develop award-winning AU, VST, AAX and MIDI plugins used by producers and musicians in 150+ countries.

About the Role

We’re looking for a Digital Campaigns Manager to manage and scale our digital marketing across paid advertising, SEO, AEO and WhatsApp marketing .

The ideal candidate should have hands-on experience managing high-budget campaigns for digital products, SaaS or software businesses and understand modern customer acquisition across search, social and AI-driven discovery.

What You’ll Do

- Plan, launch and optimize Meta and Google Ads campaigns across acquisition, retargeting and conversion.
- Own advertising budgets and optimize campaigns for ROAS, CPA, conversions and revenue.
- Build and optimize full-funnel campaigns.
- Develop and execute SEO and AEO strategies.
- Plan and manage WhatsApp campaigns for launches, promotions, abandoned carts and re-engagement.
- Maintain accurate conversion, event tracking and attribution across advertising platforms and the website.
- Analyze campaign and customer data to identify growth opportunities.
- Work with creative and content teams on ad creatives, messaging, landing pages and offers.
- Prepare daily campaign performance reports and track key KPIs.
- Stay updated on Google, Meta, search, AI search, privacy and attribution trends.





What We’re Looking For

- 2+ years of hands-on experience in digital/performance marketing.
- Experience independently managing high-budget campaigns.
- Experience with digital products, SaaS, software or subscriptions.
- Strong hands-on experience with Meta Ads and Google Ads.
- Practical experience with SEO, AEO and WhatsApp marketing.
- Robust understanding of ROAS, CPA, CPC, CTR, conversion rates and attribution.
- Experience with CRO, retargeting and full-funnel campaigns.
- Strong analytical and problem-solving skills.
- Ability to independently manage, optimize and scale campaigns.

Tools & Platforms

Meta Ads Manager • Google Ads • GA4 • Google Search Console • GTM • Meta Pixel/CAPI • Google Ads Conversion Tracking • WhatsApp Business • Interakt • Microsoft Clarity • SEO/AEO tools • Google Sheets/Excel • Claude/ChatGPT

Nice to Have

- Experience with music software, plugins or creative digital products.
- Experience targeting international markets, particularly the US, UK and Europe.
- Experience with landing page optimization and CRO.
- Experience with Mixpanel or Amplitude.
- Familiarity with AI search, generative search and zero-click search.

How to Apply

Please send your CV along with:

- The largest monthly advertising budget you have independently managed.
- The advertising platforms you have managed.
- Your best ROAS and/or CPA achieved.
- One example of a campaign you successfully scaled.

? Send your application to: [email protected]

📌 Digital Campaigns Manager (Chennai)
🏢 Pitch Innovations
📍 Chennai