We are looking for a D2C Growth Specialist to drive the growth of Ecoline Studios' online business. The role will involve managing performance marketing, D2C website operations, analytics, conversion optimization, and customer acquisition.

Key Responsibilities

- Manage and optimize performance marketing campaigns across Google Ads, Meta Ads, and other relevant platforms.

- Plan and manage daily/monthly advertising budgets to achieve revenue and ROAS targets.

- Track key metrics including ROAS, CAC, CPA, CTR, CPC, CVR, AOV, and revenue.

- Manage the day-to-day D2C website, including products, pricing, offers, banners, collections, content, and merchandising.

- Monitor the complete website funnel: Traffic → Product Page → Add to Cart → Checkout → Purchase.

- Identify conversion drop-offs and implement CRO initiatives to improve website conversion and revenue.

- Create and optimize landing pages and product pages for marketing campaigns.

- Analyze product and category-level sales to identify growth opportunities.

- Monitor website and marketing performance using GA4, Google Ads, Meta Ads Manager, Shopify/website analytics, Excel, and Google Sheets.

- Prepare weekly and monthly performance reports with actionable insights.

- Coordinate with creative, website development, operations, and customer support teams to improve the D2C customer journey.

- Manage and monitor tracking tools such as GA4, Google Tag Manager, Meta Pixel, conversion tracking,



and UTM tracking.

- Conduct competitor, pricing, product, and promotional analysis.

- Support new product launches, offers, seasonal campaigns, and other D2C growth initiatives.

- Work with management to achieve monthly revenue, customer acquisition, ROAS, and profitability targets.

Qualifications

- 1–4 years of experience in D2C, E-commerce, Performance Marketing, or Growth Marketing.

- Hands-on experience with Google Ads and Meta Ads.

- Experience managing an e-commerce/D2C website, preferably Shopify or a similar platform.

- Strong analytical and data interpretation skills.

- Good knowledge of Excel/Google Sheets and GA4.

- Understanding of ROAS, CAC, CPA, CTR, CPC, CVR, AOV, and ROI.

- Good understanding of e-commerce funnels and conversion optimization.

- Robust communication and problem-solving skills.

- Ability to work independently and take ownership of D2C growth.

Good to Have

- Experience with Shopify, Google Merchant Center, Google Tag Manager, Meta Pixel/CAPI, SEO, and CRO tools.

- Experience working with consumer brands, furniture, home décor, or lifestyle categories.

- Marketplace experience with Amazon, Flipkart, or other e-commerce platforms.

- Basic understanding of website analytics and troubleshooting.

Key Ownership Areas

- Performance Marketing | D2C Website | Customer Acquisition | CRO | Analytics | Revenue Growth

📌 C Growth Specialist (Mumbai)
🏢 Ecoline Studios
📍 Mumbai