The company is India's fastest-growing beauty and cosmetics brand, established in 2013. With a profound understanding of Indian beauty needs, we merge global cosmetic standards with our expertise to craft highly innovative, long-lasting, and comfortable products.

Market Focus: The brand specifically designs and curates its products to match Indian skin tones, weather conditions, and beauty preferences, though it sources some raw materials and ingredients internationally (such as from Italy, Germany, Japan, and Taiwan).

Role Overview The Head – D2C will have end-to-end P&L; ownership of the company's D2C website business, with responsibility for growth, customer acquisition, conversion, retention, technology, operations and overall business profitability.

The role will lead a functional team spanning Performance Marketing, Web Operations, UI/UX, Technology, CRM, Customer Loyalty, Customer Service, Operations and related D2C functions.

A key mandate will be to scale the existing D2C business from its current base into a significantly larger business, while building the capabilities required for the next phase of digital commerce.

The role will also spearhead the evolving website/app, taking it from conceptualisation through launch and scale.

Key Responsibilities

- Own the complete P&L; of the D2C business, including revenue, gross margin, contribution, CAC, AOV, LTV and profitability.
- Define the D2C growth strategy and annual business plan to identify new growth opportunities across acquisition, conversion, retention and monetisation.
- Build the D2C business from a relatively low base and scale it into a significant revenue engine.
- Drive business reviews, forecasting, budgeting and commercial decision-making.
- Develop a strong understanding of digital marketing economics and performance metrics.




- Own the evolution of the D2C website as a core business platform.
- Partner with technology and product teams on website architecture, features, integrations and scalability and drive UI/UX improvements to improve discovery, conversion, checkout and overall customer experience.
- Partner closely with operations and supply chain teams to ensure product availability and seamless fulfilment.
- Drive inventory planning in line with demand and marketing plans to ensure that business growth is supported by scalable operational processes.
- Lead and align teams across Performance Marketing, Web Operations, UI/UX, Technology, CRM, Loyalty, Customer Service and Operations.
- Work closely with Finance, Supply Chain, Marketing and leadership teams to drive profitable growth.

What We Are Looking For

- Strong experience in Beauty / Skincare / Cosmetics is essential for this head-level role.
- Experience building and scaling a D2C-first business is strongly preferred.
- Candidates from businesses such as Minimalist, Mamaearth/Honasa, Dot & Key, Plum and similar beauty D2C organisations would be relevant.
- Demonstrated experience scaling a business from a small/early base to ₹100 Cr , rather than only managing an already-established business.
- Robust understanding of performance marketing, digital product, technology, UI/UX, CRM and customer lifecycle management.
- Experience managing cross-functional teams spanning growth, technology, product, operations and customer experience.
- Strong commercial orientation with experience managing P&L;, budgets and business metrics.
- Tech-savvy mindset with the ability to work effectively with product and technology teams; a pure technology background is not required.
- Strong understanding of D2C operations, inventory, fulfilment and supply-chain dependencies.
- Experience building or scaling an app / digital commerce platform would be an advantage.

📌 C Head || BPC (Gurugram)
🏢 Talentiser
📍 Gurugram