D2C E-Commerce Head | Gurugram | 8–12 Years | Up to ₹24 LPAWe are looking for an experienced D2C E-Commerce Head to lead and scale the direct-to-consumer business. The ideal candidate will have strong expertise in e-commerce strategy, Shopify, performance marketing, conversion optimization, analytics, customer retention, and P&L; management. Experience in footwear, fashion, lifestyle, or consumer brands will be preferred.

Key Responsibilities

- Develop and execute the overall D2C growth strategy, driving revenue, profitability, customer acquisition, and retention.
- Own end-to-end performance of the D2C website, preferably Shopify, including merchandising, pricing, promotions, content, UX, and checkout optimization.
- Lead performance marketing across Meta, Google, YouTube, and other digital channels.
- Optimize key metrics including ROAS, CAC, CTR, CPC, CVR, AOV, LTV, and contribution margin.
- Drive conversion growth through funnel analysis, A/B testing, CRO, offers, bundles, campaigns, and product launches.
- Plan and execute seasonal, festive, promotional, and current-product campaigns.
- Build dashboards and analyze revenue, traffic, conversion, acquisition, retention, and profitability metrics.
- Work closely with product, merchandising, supply chain, warehouse, logistics, finance, technology, and customer service teams.




- Optimize product assortment, inventory availability, and online merchandising while minimizing stock-outs, cancellations, and returns.
- Develop CRM and retention strategies across Email, WhatsApp, SMS, and other relevant channels.
- Manage and mentor the D2C/e-commerce team and coordinate with agencies, technology partners, and vendors.
- Present business performance, insights, and growth plans to senior management.

Key KPIsD2C Revenue | Contribution Margin | Conversion Rate | CAC | ROAS | AOV | LTV | Repeat Purchase Rate | Customer Acquisition | Traffic | Cart Abandonment | Returns & Cancellations | Inventory Availability | D2C Profitability Requirements
- 8–12 years of relevant D2C/E-commerce experience.
- Strong hands-on experience with Shopify or similar platforms.
- Expertise in Meta Ads, Google Ads, GA4, CRM, SEO, CRO, and digital marketing.
- Strong understanding of D2C economics, P&L;, revenue targets, and marketing budgets.
- Excellent analytical, leadership, communication, and stakeholder-management skills.
- Strong proficiency in Excel/Google Sheets and data analysis.
- Bachelor's degree in relevant discipline; MBA preferred.

Location: Gurugram Experience: 8–12 Years

Employment Type: Full-Time

Budget: Up to ₹24 LPA

📌 C E-Commerce Head (Gurugram)
🏢 cb team
📍 Gurugram