Digital Marketing & B2B Lead Generation Specialist

Company: ThreatLens

Website: threatlens.space

Job Type: Full-time / Part time / Internship

Location: Remote / Hybrid

Experience: 2-6 years (strong practical skills are welcome)

About ThreatLens

ThreatLens is a cybersecurity-focused technology company building solutions that help organizations identify and assess digital threats before they reach their users and systems.

We are growing our B2B presence and are looking for a Digital Marketing & B2B Lead Generation Specialist who can help us build our online presence, reach the right businesses, generate qualified leads, and support our sales pipeline.

Role Overview

You will be responsible for developing and executing digital marketing and B2B lead-generation strategies for ThreatLens.

This role combines SEO, GEO/AI-search optimization, content marketing, LinkedIn outreach, prospect research, lead generation, email campaigns, website optimization, and analytics.

You will work closely with the ThreatLens team to identify potential customers, create campaigns, improve our website visibility, and turn relevant prospects into business opportunities.

Key Responsibilities

B2B Lead Generation

- Research and identify potential B2B customers and decision-makers.
- Build targeted prospect lists based on industry, company size, location, and cybersecurity requirements.
- Identify relevant decision-makers such as founders, CEOs, CTOs, CISOs, CIOs, IT managers, and security teams.
- Develop outbound lead-generation campaigns through LinkedIn and email.
- Maintain and organize leads using spreadsheets, CRM tools, or other lead-management systems.
- Qualify inbound and outbound leads before passing them to the business/sales team.
- Continuously test and improve lead-generation strategies.

Digital Marketing
- Develop and execute digital marketing campaigns for ThreatLens.
- Manage and improve our presence across LinkedIn and other relevant platforms.
- Create content around cybersecurity, threat intelligence, phishing, malware, email security, web security, and related topics.
- Research competitors and identify opportunities for ThreatLens to differentiate itself.
- Monitor marketing performance and generate regular reports.

SEO & GEO Optimization
- Perform keyword research related to cybersecurity and B2B security solutions.
- Optimize ThreatLens website pages, landing pages, titles, descriptions, headings, and content.




- Work on technical and on-page SEO improvements.
- Develop strategies to improve ThreatLens visibility in search engines.
- Explore GEO (Generative Engine Optimization) strategies to improve the likelihood of ThreatLens being discovered through AI-powered search and answer engines.
- Identify content opportunities based on search intent and cybersecurity-related questions.
- Monitor website rankings, organic traffic, and search performance.

Content & Website Marketing
- Help create landing pages, blog topics, case studies, service pages, and marketing materials.
- Work with the technical team to improve website conversion and user experience.
- Create compelling CTAs and lead-capture opportunities.
- Convert technical cybersecurity concepts into understandable B2B marketing content.
- Identify pages and content that can generate qualified business leads.

Analytics & Optimization
- Track website traffic, conversions, lead sources, and campaign performance.
- Use tools such as Google Analytics, Google Search Console, LinkedIn Analytics, and similar platforms.
- Analyze campaign performance and recommend improvements.
- Conduct A/B testing where appropriate.
- Maintain monthly marketing and lead-generation reports.

Skills We Are Looking For

Required

- Understanding of digital marketing fundamentals.
- Understanding of B2B lead generation.
- Basic knowledge of SEO.
- Good research and prospecting skills.
- Strong written English and communication skills.
- Ability to create professional LinkedIn and email outreach.
- Comfortable working with spreadsheets and online research tools.
- Ability to understand and communicate cybersecurity-related products.

Good to Have
- Experience with LinkedIn B2B prospecting.
- Experience with cold email campaigns.
- Knowledge of CRM platforms.
- Google Analytics / Google Search Console experience.
- SEO tools such as Ahrefs, Semrush, Ubersuggest, or similar.
- Experience with GEO / AI-search optimization.
- Experience with content marketing.
- Basic knowledge of HTML/CSS.
- Experience marketing SaaS or cybersecurity products.




- Experience with email marketing platforms.
- Familiarity with tools such as HubSpot, Apollo, Clay, Hunter, or similar platforms.

What You'll Work On

You may work across

- SEO & Keyword Research
- GEO / AI Search Optimization

- B2B Lead Generation
- Account & Prospect Research

- Cold Email Campaigns

- LinkedIn Outreach
- Website & Landing Page Optimization

- Cybersecurity Content Marketing

- Marketing Analytics

- Competitor Research

- Conversion Rate Optimization
- B2B Partnership & Outreach

Who Should Apply? This role is suitable for someone who:
- Wants hands-on experience in B2B technology marketing.
- Is interested in cybersecurity and technology.
- Enjoys researching companies and finding potential customers.
- Can independently identify marketing opportunities.
- Is comfortable experimenting with new tools and strategies.
- Wants to work with an early-stage cybersecurity company and directly contribute to its growth.

Freshers are welcome if they can demonstrate practical knowledge, projects, campaigns, certifications, or other relevant work. Performance Expectations The role will focus on measurable outcomes such as:
- Qualified B2B leads generated

- Prospect lists created

- Outreach campaigns executed

- Response and engagement rates

- Website organic traffic

- Search visibility
- Marketing-qualified leads
- Landing-page conversions

- Content performance

- B2B opportunities generated

Why Join ThreatLens?
- Work directly with an early-stage cybersecurity technology company.
- Gain practical experience in cybersecurity SaaS/technology marketing.
- Work across SEO, GEO, B2B sales development, content, and digital marketing.
- Opportunity to experiment with modern AI and marketing tools.
- Build a portfolio of real-world B2B marketing work.
- Collaborate closely with the technical and cybersecurity team.

How to Apply Send your CV/resume and a short introduction explaining why you are interested in the role.

Email: [email protected] [email protected]

Website: threatlens.space

Subject: Application — Digital Marketing & B2B Lead Generation Specialist

If you have previous campaigns, SEO projects, lead-generation work, LinkedIn campaigns, websites, portfolios, or other relevant work, include them with your application.

Pay: From ₹15,000.00 per month

Work Location: Hybrid remote in Chandigarh, Chandigarh

📌 CybersecurityB Marketing (Chandigarh)
🏢 Threatlens.space
📍 Chandigarh