WE’RE HIRING: CRM MANAGER @ BLA BLI BLU

We’re not looking for someone to send WhatsApps, emails & push notifications.

We’re looking for someone who can make customers come back. Again. And again. And again.

At Bla Bli Blu, CRM isn’t a support function.

It’s going to be one of our biggest growth engines.

What you’ll own:

→ Customer retention & repeat purchase

→ Lifecycle journeys from 1st purchase → 2nd purchase → cult customer

→ WhatsApp, Email, SMS & Push

→ Segmentation & personalised communication

→ Cross-sell, upsell & replenishment

→ Win-back & lapsed customer journeys

→ CRM revenue & LTV

→ Cohort analysis & customer insights

→ A/B testing — messaging, offers, timing, creatives

→ AI + automation to build smarter customer journeys

We’re looking for someone who:

- Has 3–6 years of CRM / Retention / Lifecycle experience




- Understands D2C & consumer behaviour
- Has worked with platforms like CleverTap, MoEngage, WebEngage, Klaviyo or similar
- Is obsessed with numbers AND great communication
- Can look at customer data and immediately ask: “Why aren’t they buying again?”
- Moves rapid, experiments faster and doesn’t wait for 17 approvals
- Thinks beyond campaigns and understands LTV, cohorts & retention The mandate is simple:

Turn customers into repeat customers.

Turn repeat customers into loyalists.

Turn loyalists into the BBB community.

If you think you can build the CRM engine for one of India’s fastest-growing fragrance brands, apply here: https://forms.gle/ig6Gvid4BtT4CkueA

📌 Customer Relationship Management Manager (Gurugram)
🏢 BLABLIBLU
📍 Gurugram