- Manage CRM strategy across Email, WhatsApp, SMS & other channels.
- Drive customer retention, repeat purchases and engagement.
- Plan and execute campaigns, offers and customer journeys.
- Analyze customer data, segmentation, conversions and campaign performance.
- Manage CRM tools and coordinate with Marketing, E-commerce & Creative teams.
- Track key metrics like retention, LTV, conversion and ROI.
Requirements:
- 5+ years of relevant CRM experience, preferably in D2C/FMCG/E-commerce.
- Strong understanding of customer lifecycle and retention marketing.
- Valuable analytical, communication and campaign-management skills.
- Hands-on experience with CRM/marketing automation platforms.