Experience Required - 2+ years

Location - Dwarka, Recent delhi

Role Overview

We are looking for a Creative Strategist who understands that great advertising starts with a strong creative idea, not just good design. This role will be primarily responsible for developing creative strategies, concepts, angles, hooks, messaging, and creative directions for advertising campaigns, while working closely with designers to turn those strategies into high-performing ad creatives.

Key Responsibilities

- Develop creative strategies for paid advertising campaigns across Meta and other digital platforms.
- Research the brand, target audience, competitors, market trends, and customer behaviour to identify creative opportunities.
- Develop creative concepts, hooks, angles, messaging frameworks, and visual directions for ad campaigns.
- Determine what the creative should communicate, how it should look, and why it should appeal to the target audience.
- Develop creative briefs for graphic designers and ensure the brief translates the strategy clearly.
- Identify different creative angles to test, including product-focused, problem/solution, emotional, lifestyle, educational, social-proof, comparison, trend-led, and offer-driven concepts.
- Analyse existing ad creatives and identify opportunities for improvement.
- Study competitor advertising, Meta Ad Library, social media trends, fashion trends, and emerging creative formats.
- Develop concepts specifically designed for creative testing and performance marketing.
- Work closely with designers to develop static ads, carousels, campaign concepts,



apparel creatives, and other visual assets.
- Use AI tools for research, ideation, visual exploration, concept development, and creative experimentation.
- Develop creative testing frameworks and recommend new concepts based on campaign learnings.
- Review creative performance and use available data to inform future creative directions.
- Continuously experiment with new visual styles, storytelling formats, hooks, and creative approaches.
- Maintain a strong understanding of branding while ensuring creatives are aligned with campaign objectives.

Requirements

- 2+ years of experience in creative strategy, advertising, performance marketing, social media, or a related creative role.
- Strong understanding of how advertising creatives influence attention, engagement, and conversions.
- Ability to think beyond "what looks good" and understand why a creative should work.
- Strong understanding of hooks, messaging, consumer psychology, storytelling, and visual communication.
- Experience working with designers and creating detailed creative briefs.
- Strong research and trend-spotting skills.
- Experience in Meta Ads and the Meta Ad Library is preferred.
- Strong understanding of social media, fashion, apparel, D2C, and digital advertising trends is a plus.
- Comfortable using AI tools for creative research and ideation.
- Excellent communication and presentation skills.
- Highly creative, curious, experimental, and commercially minded.

Hiring Details

Budget: ₹30,000 per month

Location: Dwarka Sector 8, New Delhi

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