Job Type: Full time

Company Description

Pericent BPM and DMS Software (P) Limited is a Jaipur-based enterprise software company specialising in docEdge, a Document Management System, and bpmEdge, a Business Process Management System. The company serves organisations across NBFC, Manufacturing, Healthcare, and Government sectors that require robust document control and workflow automation. Its solutions help clients improve operational efficiency, maintain regulatory compliance, and streamline critical business processes.

PERICENT® offers a technology-driven environment where professionals can contribute to scalable, secure, and innovative enterprise products.

Creative Marketing Analyst

Company

PERICENT® BPM &

- DMS Software Pvt. Ltd.Location:

Jaipur, RajasthanEmployment Type:

Full-Time | In-OfficeExperience:

2–4 YearsDepartment:

Marketing &

- Business GrowthIndustry:

B2B SaaS / Enterprise SoftwareAbout PERICENT® PERICENT® is an enterprise software company building solutions for

Document Management, Business Process Management, Workflow Automation, and Digital Transformation .Our flagship platforms —

docEdge®

and bpmEdge®

— help enterprises digitize documents, automate business processes, improve operational visibility, and strengthen information governance and compliance.We are looking for someone who can combine creative thinking with analytical execution and turn market insights into campaigns that generate meaningful business conversations.About the Role We are looking for a

Creative Marketing Analyst who can connect three things:Market Intelligence → Creative Messaging → Qualified PipelineThis is not a traditional content-only marketing role. You will be expected to understand our products, identify the problems faced by our target industries, build relevant campaigns, and measure what actually contributes to lead generation and business growth.We believe in problem-first storytelling over feature dumps and pipeline over vanity metrics.What You'll Own1. B2B Campaign Strategy

Develop solution-led marketing campaigns for docEdge® and bpmEdge®.Convert customer pain points and industry challenges into compelling marketing narratives.Create campaigns for target sectors such as Manufacturing, NBFC, Healthcare, FMCG, Pharma, Textiles, and other enterprise segments.Develop industry-specific messaging and value propositions.2.

Email

Marketing





Plan and execute targeted B2B email campaigns.Develop prospect-specific email sequences and nurture campaigns.Write compelling subject lines, messaging, CTAs, and follow-up sequences.Analyze open rates, click-through rates, responses, MQLs, and meetings generated.Continuously test and optimize campaigns.3. LinkedIn &

- Paid Campaigns

Plan and execute LinkedIn campaigns for B2B decision-makers.Support and manage

Meta advertising campaigns where relevant to business objectives.Develop audience segments, campaign messaging, creatives, and CTAs.Coordinate with design and sales teams for campaign execution.Monitor campaign performance and optimize based on data.4. Market &

- Competitor Research

Conduct research on industries, companies, competitors, and market trends.Identify emerging business problems and technology requirements.Build ICPs and buyer personas.Research decision-makers and account-level opportunities.Convert research findings into actionable campaign strategies.5. Content &

- Storytelling

Develop problem-led content for LinkedIn, email, landing pages, brochures, and campaigns.Translate complex enterprise software capabilities into simple business outcomes.Create content around themes such as:Document digitizationWorkflow automationProcess visibilityComplianceOperational efficiencyEnterprise information managementDigital transformation6. Sales &

- Marketing Alignment

Work closely with Sales, SDR, Pre-Sales, and Business Operations teams.Understand sales objections, prospect conversations, and market feedback.Create campaigns that support actual sales opportunities.Provide Sales with relevant messaging, content, account insights, and campaign leads.Track lead quality and campaign-to-pipeline contribution.Key Performance Indicators Success in this role will be measured through business impact , not just content volume.Key metrics include:Marketing Qualified Leads (MQLs)Sales Qualified Leads (SQLs)Qualified meetings generatedCampaign-to-lead conversionLead-to-opportunity conversionEmail response and engagement ratesLinkedIn campaign performancePaid campaign ROICost per qualified leadPipeline contributionAccount engagementCRM and campaign data qualityRequired Skills

2–4 years of experience in





B2B Marketing, SaaS Marketing, Demand Generation, Growth Marketing, or Marketing AnalyticsStrong understanding of B2B marketing funnelsExcellent written and verbal communicationStrong copywriting and storytelling skillsExperience with LinkedIn marketing and B2B prospectingExperience with email marketing and campaign managementUnderstanding of paid advertising, preferably LinkedIn and MetaStrong market and competitor research capabilitiesAbility to analyze campaign data and derive actionable insightsStrong understanding of ICP, buyer personas, lead nurturing, and conversion funnelsPreferred Tools Experience with tools such as:LinkedIn / LinkedIn Campaign ManagerMeta Ads ManagerHubSpot or similar CRMGoogle AnalyticsGoogle AdsEmail marketing / automation platformsCanva / Figma or similar creative toolsExcel / Google Sheets for marketing analyticsWho We're Looking For We're looking for someone who is:Creative enough to tell the story.Analytical enough to measure the impact.Commercial enough to understand the pipeline.You should be comfortable moving between research, strategy, copywriting, campaign execution, analytics, and sales collaboration.Most importantly, you should be able to answer:“What business problem are we solving, who has that problem, and how do we turn that insight into a qualified business prospect?” Reporting Structure

Direct Reporting

Vice President – Operations &

- Business ManagementFunctional Collaboration:Sales &
- Business DevelopmentSDR / Lead Generation TeamPre-Sales / Business Analyst TeamOperations &
- CRMLeadership TeamWhat You Can Expect at PERICENT®

Work directly with enterprise B2B SaaS productsExposure to CXO-level audiences and enterprise accountsOpportunity to build campaigns from strategy to executionCross-functional exposure across Marketing, Sales, Pre-Sales, and OperationsPerformance-driven growth environmentOpportunity to take ownership of the company's B2B marketing engineApply Now

Location

Jaipur, RajasthanExperience:

2–4 YearsEmployment:

Full-Time | In-OfficeEmail:Contact:

91 78781 04637PERICENT® | docEdge® | bpmEdge®Empowering Organizations.

Enriching

Society.Add a concise LinkedIn-ready versionClarify role seniority and ownership

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📌 Creative Marketing Analyst (Mumbai)
🏢 Pericent BPM And DMS Software (P
📍 Mumbai